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  1. Why You Need to Own Your Data & Digital Assets

    If possession is 9/10 of the law, why do so many businesses relinquish control of vital digital assets? Most organizations are surprised to learn how little control they have over the very data that will determine how successful or competitive they...

  2. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    It's one of the few SEO tasks you can't have total control over – it consists of convincing other people that it's in their best interest (or their audience's best interest) to link to you. That's precisely what Dinesh Agarwal did when, on Reddit...

  3. 3 Reasons Natural Language Processing (Not Google Glass) is the Future of Search

    Voice Control: As many of the early challenges with Apple's personal assistant Siri showed, getting a machine to understand a human in a noisy, poor cell reception area is hard. As data owners, we must be prepared by ensuring our data is organized...

  4. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    Websites are now taking a backseat as social media networks offer more control. Have an easy landing page showcasing your Twitter stream for easy access. Companies and organizations breaking news via a tweet is the new “normal” of public relations...

  5. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    However, as this list will demonstrate, the return of social media investments can be cultivated with more control, measurement and long-term benefit when they graduate from the social platform to the brand's primary digital footprint – the website.

  6. Is Google Sucking the Life Out of Your Identity? Are They Alone?

    The Internet is touted by many to be, of necessity, free and open – invulnerable to tampering, censorship, or control by any single entity. But since it will save us from having to type in a password when we access an account online, my guess is...

  7. New Targeting & Tools for Small Advertisers on Twitter

    It is unclear whether Twitter prefers to hide growth patterns, tamper expectations, or maintain control over which brands or marketers gain access to its burgeoning ad platform, but it's likely a combination of those factors and others.