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Media Access Control

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  1. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    Websites are now taking a backseat as social media networks offer more control. Have an easy landing page showcasing your Twitter stream for easy access. Companies and organizations breaking news via a tweet is the new “normal” of public relations...

  2. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    However, as this list will demonstrate, the return of social media investments can be cultivated with more control, measurement and long-term benefit when they graduate from the social platform to the brand's primary digital footprint – the website.

  3. Is Google Sucking the Life Out of Your Identity? Are They Alone?

    The Internet is touted by many to be, of necessity, free and open – invulnerable to tampering, censorship, or control by any single entity. But since it will save us from having to type in a password when we access an account online, my guess is...

  4. New Targeting & Tools for Small Advertisers on Twitter

    It is unclear whether Twitter prefers to hide growth patterns, tamper expectations, or maintain control over which brands or marketers gain access to its burgeoning ad platform, but it's likely a combination of those factors and others.

  5. For the 18th Time, Social Media Marketing Doesn’t Suck: How Twitter Drives Online Sales

    They discovered these trends in their analysis of the online purchasing activity over a period of three months, across 665 retail sites by two control groups, each consisting of 2,600 Internet users. Why would a fan of the brand go to Twitter and...