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  1. Google to Fight Piracy by Modifying Search Algorithms

    The move is likely to be a result of criticism received from the entertainment industry, which has argued that illegal sites should be "demoted" in search results because they enable people to find sites to download media illegally.

    Published
  2. Existential Questions About the Future of Search

    It’s an area in which companies like Amazon have made a fortune on and technologies like social media platforms have revolutionized. Much to the dismay of anyone who ever wrote an article titled "SEO Is Dead," SEO will probably never die.

  3. Introducing the Local Marketing Adoption Curve

    Location pages should be created with links to social media and review sites. Here, you want to cleanse your data and ensure that it is consistently distributed to the major search engines, IYPs, directories, and social media networks.

  4. 3 Building Blocks for Content and Search Marketing Success

    From social media monitoring, to audience profiling, Web analytics, and traditional research and business strategy, understanding your buyers, personas, and target audience helps you map and build demand- and content-based strategies to deliver...

  5. Penguin – What Happens Next? 10 Data-Led Predictions

    I wrote a post on here a year ago examining some of the data the team at Zazzle Media had extracted from recent site recovery projects. For those still impacted by the initial "shock and awe" tactics employed by Google some 12 months ago, "official...

  6. Native Advertising for Small Business: The Missing Link?

    Promoted social media posts are one type of native advertising that can give content marketing strategies a competitive edge. As its name implies, promoted posts is a paid service option on social media platforms like Facebook and Twitter that...

  7. Right to Be Forgotten: Google Refreshes Stats

    A media professional requested that we remove four links to articles reporting on embarrassing content he posted to the Internet. Google got hit hard this year with "Right to Be Forgotten" requests from European countries.

  8. Quality Assured! How to Create a Universal SEO QA Checklist

    Media File names of any type of media should describe what that media is   a. In all the hustle and bustle, small things can slip past even the most vigilant of us. In-house SEOs also frequently face the issue of well-meaning internal IT and web...

  9. 3 Must-Know Findings About Cross-Channel Attribution

    In fact, 84 percent said that it is very to critically important to them to be able to change media buys based on prior attribution results and impact and 76 percent find great importance in measuring incremental sales by channel.

  10. Cross-Device Measurement: Believe the Hype

    When talking with attendees at mobile marketing conferences and events, I’ve frequently heard that the inability to identify consumers across devices is what’s preventing brands from spending heavily on mobile advertising even though they do...

  11. Elite SEM Wins Best Agency at U.S. Search Awards

    Best Use of Search, Travel and Leisure: Havas Media, Levaraging Technology to Beat Inflation Best Use of Social Media in a Search Campaign: Kenshoo, Facebook and Experian, Finding the Sweet Spot for Search and Social Investment

  12. 37 SEO Experts You Should Be Following on Twitter

    Cynthia "The Social Media Girl" is the director of social media marketing for RankLab. She's been involved with major corporate social media campaigns including clients like Chevrolet and Levis. Brent is the CMO of Pixel Road Designs and founder of...

  13. 4 Reasons Why Attribution Is So Hard

    Imagine if search took credit for view-through, or organic social media posts. All these questions are not unique to search, but apply to of all digital media and really all media. For example, many advertisers take credit for view-through from...

  14. The "Content-Driven" Sales Funnel

    Over the last few years, with the rapid growth of social media, content, and the increased competition online, buying cycles have lengthened dramatically. One of the primary challenges of online marketing is how to create a watertight, content...

  15. SEO Is No One-Trick Pony

    Once you have developed a list of targeted keywords, you must determine how these keywords match up with content that you current have on your website (or other properties – see Social Media Marketing) and what content you may need to develop...

  16. How Top Restaurants Serve Up and Stack Up in Mobile SEO

    The "mobile experience scorecard" consists of a set of criteria weighing factors on a website, like the type of mobile site, social media presence, geolocation API, and click-to-order, to name a few. The Search Agency (TSA) has conducted yet...

  17. Accidents Are Great for Link-Building

    Product Recall Media Attention A product recall often starts with some advertisement, which results in a lot of free media attention and a wide range of incoming links. Don’t be too shy of media attention during this period and make sure you...