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  4. Watch Time Now Impacts Facebook News Feed Video Rankings

    Caleb Hanson, vice president of product at interactive video firm Rapt Media, says the move demonstrates that brands, agencies, and distribution outlets are increasing the value they place on video as marketing content and both the companies...

  5. BuzzSumo: The Heavyweight of Content Discovery?

    For example, the Influencers reporting functionality is limited to Twitter – it would've been nice to see aggregates of other social media sites as they do for their content searches. It's so good, it's revolutionized how I create, share, and read...

  6. 7 Outstanding Content Marketing Tips for Small Businesses

    Check social media performance by utilizing services like AddThis that embed sharing buttons on blogs with tracking information. Enhance content by addressing different sides to a story, taking a controversial stance, or supplementing it with...

  7. 7 Ways Content Marketing is Like a Relay Race

    Scan social media to see what topics influencers are talking about. Earlier this month, I laced up my sneakers and hit the road with 11 teammates to run the Ragnar Relay from Madison, Wisconsin, to Chicago, Illinois, covering 196 miles in just more...

  8. Search Engine Basic Concepts

    This is a place where social media signals could be an important factor, as lots of social shares of a particular news article is something that the search engines might pick up on and use. If people naturally link to it or share it on social media...