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  1. Yahoo Bing Network Audience Stats That Might Surprise You

    Jonathan Long, founder and chief executive (CEO) of Market Domination Media. If you’re investing in paid search, you’re investing in Google for sure. But there are other options. This means search marketers have to "stop treating the Yahoo Bing...

  2. 3 Ways to Form More Integrated Social and SEO Teams

    Social teams can get involved by delivering focused content to their audience via paid media. SEO may have come from a more technical genesis, while social media was more traditionally a community-building platform, but both SEO and social are...

  3. Mobile Ad Revenues Soar as Search and Directories Flatten Out

    One advertising platform that’s on the rise, according to Laszlo, is social media, which was included as its own category for the first time this year. This is the first time we’ve given the industry and the marketplace a sense of specifically how...

  4. People Build Links

    Having visited their office often allows for even bigger joint promotions and more media attention for them. But I feel old-fashioned lobby work, networking, and people skills are much more effective, with or without that content.

  5. Penguin 3.0: A Proven Roadmap to Recovery

    We uncovered contact information from visiting the site, using WHOIS data, scraping the site for contact forms and email addresses, and using a social media scraper to contact them via social media (usually Twitter).

  6. Facebook Ads: Lessons From the Trenches

    Bid automation has its place in all manner of biddable media, but Facebook hit it out of the park with OCPM. Facebook Ads has been around long enough that it is no longer considered new. However, much like it’s search-cousins AdWords or Bing Ads...

    Published
  7. Google to Fight Piracy by Modifying Search Algorithms

    The move is likely to be a result of criticism received from the entertainment industry, which has argued that illegal sites should be "demoted" in search results because they enable people to find sites to download media illegally.

    Published
  8. Existential Questions About the Future of Search

    It’s an area in which companies like Amazon have made a fortune on and technologies like social media platforms have revolutionized. Much to the dismay of anyone who ever wrote an article titled "SEO Is Dead," SEO will probably never die.

  9. Introducing the Local Marketing Adoption Curve

    Location pages should be created with links to social media and review sites. Here, you want to cleanse your data and ensure that it is consistently distributed to the major search engines, IYPs, directories, and social media networks.

  10. 3 Building Blocks for Content and Search Marketing Success

    From social media monitoring, to audience profiling, Web analytics, and traditional research and business strategy, understanding your buyers, personas, and target audience helps you map and build demand- and content-based strategies to deliver...

  11. Penguin – What Happens Next? 10 Data-Led Predictions

    I wrote a post on here a year ago examining some of the data the team at Zazzle Media had extracted from recent site recovery projects. For those still impacted by the initial "shock and awe" tactics employed by Google some 12 months ago, "official...

  12. Native Advertising for Small Business: The Missing Link?

    Promoted social media posts are one type of native advertising that can give content marketing strategies a competitive edge. As its name implies, promoted posts is a paid service option on social media platforms like Facebook and Twitter that...

  13. Right to Be Forgotten: Google Refreshes Stats

    A media professional requested that we remove four links to articles reporting on embarrassing content he posted to the Internet. Google got hit hard this year with "Right to Be Forgotten" requests from European countries.

  14. Quality Assured! How to Create a Universal SEO QA Checklist

    Media File names of any type of media should describe what that media is   a. In all the hustle and bustle, small things can slip past even the most vigilant of us. In-house SEOs also frequently face the issue of well-meaning internal IT and web...

  15. 3 Must-Know Findings About Cross-Channel Attribution

    In fact, 84 percent said that it is very to critically important to them to be able to change media buys based on prior attribution results and impact and 76 percent find great importance in measuring incremental sales by channel.

  16. Cross-Device Measurement: Believe the Hype

    When talking with attendees at mobile marketing conferences and events, I’ve frequently heard that the inability to identify consumers across devices is what’s preventing brands from spending heavily on mobile advertising even though they do...

  17. Elite SEM Wins Best Agency at U.S. Search Awards

    Best Use of Search, Travel and Leisure: Havas Media, Levaraging Technology to Beat Inflation Best Use of Social Media in a Search Campaign: Kenshoo, Facebook and Experian, Finding the Sweet Spot for Search and Social Investment

  18. 37 SEO Experts You Should Be Following on Twitter

    Cynthia "The Social Media Girl" is the director of social media marketing for RankLab. She's been involved with major corporate social media campaigns including clients like Chevrolet and Levis. Brent is the CMO of Pixel Road Designs and founder of...

  19. 4 Reasons Why Attribution Is So Hard

    Imagine if search took credit for view-through, or organic social media posts. All these questions are not unique to search, but apply to of all digital media and really all media. For example, many advertisers take credit for view-through from...