Outsource to a difference audience: Consider using tools like Mechanical Turk to get a more unbiased sample of research participants. By now most marketers have heard the word "personas" buzzing around the industry and how we need to know our...
So if you want corresponding engagement KPIs, you can run individual URLs through OSE or hand that piece off to a virtual assistant on a services like oDesk, Mechanical Turk, eLance or Fiverr on the cheap (and focus your attention on higher impact...
Recently, Tom Anthony of Distilled discussed this on his blog "Introducing SERP Turkey: A Free Tool to Split-Test and Gather CTR Analytics of SERP Entries" Anthony explained how he conducted some split testing by building a dummy page for the...
Mechanical Turk – Amazon’s service to outsource basic tasks to human workers. The company was formed by two serial technology entrepreneurs, Lucinda Duncalfe and Craig Danuloff, with the explicit goal of finding a technology opportunity.
Amazon Mechanical Turk is being used heavily by large link building outfits to automate contact research. Ben Wills at Ontolo put together a nice guide on how to create a Turk campaign for link building.
They can hire a bunch of people on Mechanical Turk to go spend an hour on their site and view 25 pages, make sure that they have the Google Toolbar installed, and make sure that they have Google Analytics on the site, right?
However, Q&A sites tend to be heavily scraped by 'made-for-adwords' (MFA) sites, which have given Google a lot of headaches recently, and also they are easy to exploit using sites like Mechanical Turk to hire people to ask and answer any old...
Both posts describe the "mechanical turk" nature of this service. We've been posting a number of articles about podcast searching lately. In fact, yesterday I pointed out that Podscope was now offering keyword RSS feeds.
