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Measuring World

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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    But, back then people thought you just had to be on the Internet or WORLD WIDE WEB to make millions. Budgeting, financing, and measuring profit are all very important, but the last thing I wanted to do was track hours for each client and make...

  2. Cross-Device Measurement: Believe the Hype

    Reporting for a Cross-Device World Measuring consumer behavior on desktops is relatively easy because of "cookies," pixels, and URL parameters. Since the same identifier is used when measuring the click of the ad, events by the user on another...

  3. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    In this session at BrightEdge’s Share 14 event, brands like Groupon, Red Door Interactive, and Global Strategies discussed how they’ve shifted their approach in a keyword "(not provided)" world. An additional way Groupon is measuring SEO is by...

  4. 5 Takeaways From the World Cup for Global Search Marketers

    If you're reading this, then it's highly unlikely that you avoided hearing about the recently completed World Cup. Even if you aren't a soccer fan ("football" to the rest of the world), you were most likely exposed somehow to the event through...

  5. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Paul Feng, director of product management AdWords Platform, introduced reporting improvements for advertisers to help visualize and test real-world data. Measuring conversions with the constantly connected consumer is challenging and complicated.

  6. Why Content Marketing is a Definitive Method for Success in 2014

    Budgets are have already allocated more funds to content strategies both in the U.S.and around the world, and content budgets for 2014 have already shown total increases. By measuring and analyzing your success, you'll be able to decide where you...