SEO News

Measuring World

  1. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Paul Feng, director of product management AdWords Platform, introduced reporting improvements for advertisers to help visualize and test real-world data. Measuring conversions with the constantly connected consumer is challenging and complicated.

  2. Why Content Marketing is a Definitive Method for Success in 2014

    Budgets are have already allocated more funds to content strategies both in the U.S.and around the world, and content budgets for 2014 have already shown total increases. By measuring and analyzing your success, you'll be able to decide where you...

  3. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    Marketing is still viewed in an old-world way: as an expense, not an investment," said Matt Lawson, Director of Search Ads Marketing at Google. The multi-device world means we really can't track conversion they way we used to, he reminded the...

  4. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    We live in a three-device world – leading to attribution and content iteration challenges. Measuring the collateral impact of search. Integrate great storytelling and content strategy in multiple marketing channels and on multiple devices with...