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Measuring World

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  1. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    In this session at BrightEdge’s Share 14 event, brands like Groupon, Red Door Interactive, and Global Strategies discussed how they’ve shifted their approach in a keyword "(not provided)" world. An additional way Groupon is measuring SEO is by...

  2. 5 Takeaways From the World Cup for Global Search Marketers

    If you're reading this, then it's highly unlikely that you avoided hearing about the recently completed World Cup. Even if you aren't a soccer fan ("football" to the rest of the world), you were most likely exposed somehow to the event through...

  3. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Paul Feng, director of product management AdWords Platform, introduced reporting improvements for advertisers to help visualize and test real-world data. Measuring conversions with the constantly connected consumer is challenging and complicated.

  4. Why Content Marketing is a Definitive Method for Success in 2014

    Budgets are have already allocated more funds to content strategies both in the U.S.and around the world, and content budgets for 2014 have already shown total increases. By measuring and analyzing your success, you'll be able to decide where you...

  5. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    Marketing is still viewed in an old-world way: as an expense, not an investment," said Matt Lawson, Director of Search Ads Marketing at Google. The multi-device world means we really can't track conversion they way we used to, he reminded the...