Every five years or so, we see the emergence and maturity of something really significant in the ever-changing world of marketing. Measuring and optimizing marketing investments From search marketing to social media, these are business game...
In the world of ecommerce,” Kaufman said, “flux in constant. What there hasn’t been – other than whatever search engines might be using on their own – is a way for a marketers to be measuring it. BloomReach announced today the release of its...
If you are locked into the world of PageRank and rich anchor text, chances are that you would view publishing multiple articles with the same site as a waste of time. I don't believe that any of these metrics is the "new link", but, they provide an...
While measuring the volume of shares and mentions through various social sites is a good baseline metric, the key is in noting "business significant" social media profiles involved in this process. This question comes up frequently in client...
In a world of billions of content elements floating around the Internet, search engines seek to discover, identify and validate topic authorities with visibility and trust. In today's connected world WOM has been augmented but other opportunities...
The 100 Most Influential People in the World – TIMEYahoo CEO Marissa Mayer (a "pioneer") and Facebook COO Sheryl Sandberg (a "titan") among those who made the list. Going Viral not Required to Succeed – with YouTube’s Lane Shackleton – Ramblings...
Craver then highlighted his experience with TKTS, which from their website, allows you to "get fast, accurate, real-time listings of all Broadway and off-Broadway shows available at the world-famous TKTS Discount Booths in New York City.
It's been re-imagined for many screens, making ads simpler in the contextual world we live in today, yet providing the right reporting and platform to work with. Against a backdrop of mixed reactions to the new program, Kesh Patel, Strategic...
In a world where we talk about the importance of content, wouldn’t it be amazing if there was somewhere that just gave content a score and had it all indexed by topic for you to look at? This is the wild world of reviews, an increasingly important...
But as digital grows up to become a competitor for those ad dollars it is also time for us to begin thinking, and talking the language of the wider advertising world. You’re probably thinking about how this will end in a world of pain and banish me...
With search engines increasingly using social signals in their algorithms and measuring “brand sentiment” more accurately by the day, the SEO world can’t ignore the importance of a well-managed social presence.
Scrutinizing views is not enough – in a digital world, brands need to understand what drives consumers to engage with their content. Some of the world’s top advertisers and their agencies, including ZenithOptimedia, have been beta testing the product.
The wonderful world of Regex (or Regular Expressions) can help you suck amazing data from your usual platforms into Excel, for instance, to play around with even more. And while there is no foolproof, head-slappingly obvious way of measuring it...
The past 2 years have brought in a tremendous amount of change in the world of search, and 2013 will be no different. One possibility is that this may be driven by a shakeup in the world of guest posting.
Here are five trends in the world of B2B marketing as we enter 2013 and where to focus your attention. There’s no doubt that big data is a topic area that is getting huge attention from the biggest technology companies in the world.
Google’s pursuit for relevancy really kick started the year as Google Search Plus Your World launched to solve issues regarding trust and authority of content by adding people, pages, and profiles that are all also fully integrated in search results.
Well, now that we're in the world of Search+ it’s again important to know how many eyeballs there are on a comparative search term. That change is Search Plus Your World. Being a metrics rock star is definitely a requirement in this new world of...
Despite this fact, the most common metrics used in the digital world to measure this type of performance are: At the same time, measuring airline and car rental campaign success on just clicks without including calls would miss the deeper...
I wanted to provide a basis for people to know whether the world is truly collapsing around them and they can make better decisions around organic and paid,” Cazier told us. Clay Cazier, senior director of SEO Strategy with PM Digital, offers a...
The most important thing I do in today’s B2B world is develop and curate content. There is the potential for significant collaboration between PR and SEO professionals, both in terms of generating links and measuring success.
