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  1. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    The survey report, released this week, touches on questions in several areas such as rank, content management systems, SEO tools, content budgets, and more. The BrightEdge survey revealed tools like Google Webmaster Tools (90 percent), Moz (56...

  2. Adobe Marketing Cloud Integrates Campaign and Experience Manager

    Integrating data from both anonymous and previously identified Web visitors becomes seamless with a single set of tools. Distributed marketing improvements: New tools, processes, and assets make it easier for marketers to create and customize local...

  3. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    Make Sure Your Platforms Play Nice With the Tools That Run Your Business Marketers need product feeds, their search platform, CRM software and all of their other tools and platforms to integrate seamlessly in order to capture a more complete...