SEO News

Measuring Tools

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  1. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    The survey report, released this week, touches on questions in several areas such as rank, content management systems, SEO tools, content budgets, and more. The BrightEdge survey revealed tools like Google Webmaster Tools (90 percent), Moz (56...

  2. Adobe Marketing Cloud Integrates Campaign and Experience Manager

    Integrating data from both anonymous and previously identified Web visitors becomes seamless with a single set of tools. Distributed marketing improvements: New tools, processes, and assets make it easier for marketers to create and customize local...

  3. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    Make Sure Your Platforms Play Nice With the Tools That Run Your Business Marketers need product feeds, their search platform, CRM software and all of their other tools and platforms to integrate seamlessly in order to capture a more complete...

  4. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    CRMs and marketing automation tools can be wonderful, but so can analytics and even spreadsheets. Measuring the collateral impact of search. Integrate great storytelling and content strategy in multiple marketing channels and on multiple devices...

  5. Google '(Not Provided)' Traffic Highest for Tech Industry Brands at 56% [Study]

    The first is to explore Google Webmaster Tools to find those "(not provided)" keywords. Marketers should focus their attention on measuring the business impact of individual pages – how the content on each page is driving traffic, conversions and...