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Measuring Success

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  1. Introducing the Local Marketing Adoption Curve

    At this point, there should be no question about measuring the value of local. Local marketing success is dependent across search, social, and mobile - a complex ecosystem that is always on and always changing.

  2. "Content Performance Marketing" – 3 Steps to Future Success

    Step 2: Optimize Content for Search Success In this post, we’ll talk about three key components of content performance marketing, where you’re not just creatingquality content, but also anticipating demand, optimizing content, and most importantly...

  3. The Difference Between App to App and Web to App Advertising

    Measuring App to App vs. As you start developing your mobile campaigns, you'll want to make sure you have the right technology in place to measure the overall success of your campaign and gain insight into how to optimize specific channels to drive...

  4. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    The problem with measuring the success of content marketing lies in the fact that it has these four components that can have equal impact on the overall success. It's becoming an important part of any organization's marketing mix and can have an...

  5. Why Content Marketing is a Definitive Method for Success in 2014

    By measuring and analyzing your success, you'll be able to decide where you want to definitively go with your content in the future. A regular marketing tool for many companies, content creation became a prime method for success in 2013 and will...

  6. Social Media ROI: 11 FREE Tools for Measuring Social Media Success

    She was adamant that social media done correctly will deliver results and recommended the following list of 11 free tools for measuring both ROI and social media success. This is one of the easiest and cheapest ways to track success of a specific...