SEO News

Measuring

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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Budgeting, financing, and measuring profit are all very important, but the last thing I wanted to do was track hours for each client and make employees use time tracking tools. I’m writing this post to share some of the lessons and mistakes I...

  2. Introducing the Local Marketing Adoption Curve

    At this point, there should be no question about measuring the value of local. Today, marketers must ensure their brands are visible where and when their customers are looking for them - locally, nationally, and globally - as well as contextually...

  3. 3 Must-Know Findings About Cross-Channel Attribution

    The majority of advertisers are either measuring each channel separately (41 percent) or taking limited steps (36 percent) to measure cross-channel effects. Most Marketers Are Moving Beyond Single-Point Models, but Few Are Measuring Across Channels.

  4. Cross-Device Measurement: Believe the Hype

    Measuring consumer behavior on desktops is relatively easy because of "cookies," pixels, and URL parameters. Since the same identifier is used when measuring the click of the ad, events by the user on another device can be attributed back to the ad...

  5. Drive Your Clicks In-Store With Local Inventory Ads

    The product is still very new and I expect to see the new features that launch over the next few quarters, which should help us measuring the impact of these campaigns at our in-store tills. As well as the price, title, and image, these ads will...

  6. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    So, if Google’s Panda algorithm is measuring user experience, and your site gets 50 percent of its visits from mobile, then that means 50 percent of those Panda metrics are from mobile users. When companies are hit by Panda and see a huge drop in...

  7. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    An additional way Groupon is measuring SEO is by looking at deep linking into mobile apps. In this session at BrightEdge’s Share 14 event, brands like Groupon, Red Door Interactive, and Global Strategies discussed how they’ve shifted their approach...

  8. Google Analytics Helps You Filter Spider and Bot Traffic

    If you enable the option to filter bots, you will very likely see a drop, possibly a significant drop, in traffic to your site, but your numbers will be more accurate for measuring. Ever wonder how much of your traffic was actual human visitors and...

  9. 5 Takeaways From the World Cup for Global Search Marketers

    As long as you're measuring your campaigns, testing, and capitalizing on what is working and eliminating what is not, you are winning. Even if you aren't a soccer fan ("football" to the rest of the world), you were most likely exposed somehow to...