As a digital marketing director, you need to be constantly aware and measuring success in social. You're given the keys with strong expectations that social will just work for your organization and drive brand awareness and ultimately, sales.
Last October I wrote a related article that covered The Need for Extreme Differentiation in your Content, and that covers a bit of this ground, but now we'll look at some ways to think about measuring if your content stands out.
Overland also reiterates that CPC isn't everything; monitoring conversions from your campaigns is critical in measuring success. Always factor conversions and CPA into your calculations when measuring success.
In addition, these types of navigational links can help increase time on site, and boost overall user-engagement and satisfaction signals via the "long click," a behavior metric Google is potentially measuring.
Measuring and optimizing marketing investments Every five years or so, we see the emergence and maturity of something really significant in the ever-changing world of marketing. From search marketing to social media, these are business game...
What there hasn’t been – other than whatever search engines might be using on their own – is a way for a marketers to be measuring it. BloomReach announced today the release of its “Continuous Quality Management” (CQM) technology, which aims to...
Measuring the Impact of Omni-channel Mobile traffic continues to grow and become a larger part of everyone's paid search campaigns. Now with Google AdWords enhanced campaigns heading down the track like a freight train, it's time to reevaluate how...
Work with a Pinterest analytics company such as Curalate or Pinfluencer as another source for measuring your reach and impact on Pinterest. If you haven't yet incorporated Pinterest into your social marketing strategy, now is the time.
I don't believe that any of these metrics is the "new link", but, they provide an excellent way to for measuring audience engagement, and hence the authority of an author. Regardless of what you may have read about the next major release of Google...
While measuring the volume of shares and mentions through various social sites is a good baseline metric, the key is in noting "business significant" social media profiles involved in this process. This question comes up frequently in client...
In a patent filed by Yahoo a few years back, (and excellently uncovered and covered by Bill Slawski) signals for success include site engagement metrics and a recognition of user interaction as a key metric to measuring satisfaction.
Going Viral not Required to Succeed – with YouTube’s Lane Shackleton – Ramblings About SEO BlogThe product manager from YouTube's monetization team chats with Eric Enge about being successful on YouTube, the role of organic search, AdWords for...
So now getting in to measuring mobile apps in Google Analytics (GA), Craver mentioned they have mobile app tracking that's still in beta, but you can sign up for it. What are you measuring in your app?
What we need to do for measuring mobile is deep diving into server logs, and the above-mentioned tools just aren't digging fast enough. You don't turn off customers with a bad mobile site and lose them to a competitor.
If I was asked what my money was on, I would say we will see a tightening of what is an allowable level of spam still further, some attempt to begin measuring link authority by the neighborhood it comes from and any associated social signals that...
Measuring your team solely by the number of links or mentions it earns and not taking into consideration factors like the strength of one relationship over another or understanding just how much time it could take for a high-value publisher to...
So, measuring performance can be as easy as subtracting the revenue generated by doing “nothing” from the revenue generated to determine ROI of SEO. Tools for Measuring SEO People spend more time on the Internet than watching TV.
Measuring the impact of your investment is also difficult because the return comes in small increments along the adoption curve until it really hits and takes off. There’s a limitation of measuring a buyer’s journey cross screens and determining...
While an increase in broad match traffic does not always have a negative impact, we validated the impact by measuring the drops in eCPM. If you’ve noticed CPCs going up in Yahoo Bing, you’re not alone.
Measuring app downloads, offers, and click-to-call, will be unified in the product," Patel said. BIA/Kelsey's Leading in Local Conference in Boston this week spotlighted Google's Enhanced Campaigns among many themes.
