SEO News

Measuring

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  1. Google Analytics Helps You Filter Spider and Bot Traffic

    If you enable the option to filter bots, you will very likely see a drop, possibly a significant drop, in traffic to your site, but your numbers will be more accurate for measuring. Ever wonder how much of your traffic was actual human visitors and...

  2. 5 Takeaways From the World Cup for Global Search Marketers

    As long as you're measuring your campaigns, testing, and capitalizing on what is working and eliminating what is not, you are winning. Even if you aren't a soccer fan ("football" to the rest of the world), you were most likely exposed somehow to...

  3. Mobile Advertising Measurement: Winning the Long Game

    Mobile apps that require a user to first register (i.e.create a user profile, before enabling the full functionality of the app), measuring the completion of the registration allows you to distinguish users who have a genuine interest in using...

  4. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Measuring conversions with the constantly connected consumer is challenging and complicated. During a live-stream event today, Google announced three key AdWords updates that will be launched over the next few months – new app ads, more insightful...

  5. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    SEOs are also still focused on the business impact of the keyword (90 percent), though the shift in focus to the page leaves only 50 percent stating that measuring the business impact of the keyword will be more important in 2014.