SEO News

Measuring

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  1. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    So, if Google’s Panda algorithm is measuring user experience, and your site gets 50 percent of its visits from mobile, then that means 50 percent of those Panda metrics are from mobile users. When companies are hit by Panda and see a huge drop in...

  2. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    An additional way Groupon is measuring SEO is by looking at deep linking into mobile apps. In this session at BrightEdge’s Share 14 event, brands like Groupon, Red Door Interactive, and Global Strategies discussed how they’ve shifted their approach...

  3. Google Analytics Helps You Filter Spider and Bot Traffic

    If you enable the option to filter bots, you will very likely see a drop, possibly a significant drop, in traffic to your site, but your numbers will be more accurate for measuring. Ever wonder how much of your traffic was actual human visitors and...

  4. 5 Takeaways From the World Cup for Global Search Marketers

    As long as you're measuring your campaigns, testing, and capitalizing on what is working and eliminating what is not, you are winning. Even if you aren't a soccer fan ("football" to the rest of the world), you were most likely exposed somehow to...

  5. Mobile Advertising Measurement: Winning the Long Game

    Mobile apps that require a user to first register (i.e.create a user profile, before enabling the full functionality of the app), measuring the completion of the registration allows you to distinguish users who have a genuine interest in using...