SEO News

Measuring

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  1. Mobile Advertising Measurement: Winning the Long Game

    Mobile apps that require a user to first register (i.e.create a user profile, before enabling the full functionality of the app), measuring the completion of the registration allows you to distinguish users who have a genuine interest in using...

  2. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Measuring conversions with the constantly connected consumer is challenging and complicated. During a live-stream event today, Google announced three key AdWords updates that will be launched over the next few months – new app ads, more insightful...

  3. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    SEOs are also still focused on the business impact of the keyword (90 percent), though the shift in focus to the page leaves only 50 percent stating that measuring the business impact of the keyword will be more important in 2014.

  4. Why Content Marketing is a Definitive Method for Success in 2014

    By measuring and analyzing your success, you'll be able to decide where you want to definitively go with your content in the future. While the importance of quality content has been preached for a long time, in 2013 it proved to be the talk of the...