Ensuring strong analytical measurements is key to gaining trust with your clients/company executives, because that transparency is what shows what is truly working, rather than managing your marketing based on "feelings".
It uses Neilsen's DMA measurements to group major metros into four quartiles (e.g. Advanced prospectors profit because they know where to look to find the nuggets, while inexperienced practitioners come up with only dirt after making the mistake of...
Perceived" quality measurements: "How many links did you build that were PR 3 or higher? Now, the importance of on-topic links and contextual relevancy is really nothing new. But it's statements like "relevance is the new PR" (emphasis on "new...
But focusing on content marketing requires a look at related but slightly different measurements as well. Content marketing is a critical component of effective B2B marketing programs, and B2B search engine marketing in particular.
Consider respective scale measurements (1=Low, 3=High, etc.and weight/importance to aid scoring based on business priorities.e.g.timing, resources, budget, competitive edge, goal alignment, difficulty/risk, etc.
MJ: What are the content requirements/measurements for article placement within Bing news? In case you hadn’t noticed, his counterpart at Bing, Duane Forrester, has been pretty active himself. If you haven’t already, you should check out Bing’s...
Smart marketers look to other types of measurements, such as view-through attribution, which tracks users who convert after viewing display ads that they never clicked on. And why not? Retargeting makes online advertising more intelligent and...
Learn the lingo and understand the success measurements other channels are measured against. With 2013 upon us, and a fiscal meltdown promised by both sides of the political spectrum, many brands have been looking at tightening belts and wallets...
This report is all about conversion, and that is decided on two measurements: In just the last two years the changes have been dramatic. Panda and Penguin top the list as the most visible game-changers, but there is another one that occurred...
If conversion rate percentages fall short of industry benchmarks and expectations, B2B search engine marketers should consider additional web traffic measurements when validating performance, in comparison to other website traffic channels (like...
Effective reach measurements are typically straightforward and are easy to measure as the data deals with the reach and delivery of ads, easily captured through third party tracking tags or passed through by the publisher or ad network themselves.
We have other measurements available for these types of metrics from Open Site Explorer (OSE): The classic way that people have determined link value is by using Google PageRank. It is well known that Google doesn't use PageRank as a direct...
Put the Measurements in Place A recent A/B test I ran examined how a preview image on a landing page affects the page’s conversion rate. The results of the test were conclusive – a landing page that includes a preview image of the offer had a 359...
Characterizations are “observations, definitions and measurements” of the subject. You remember middle school right? That time of awkward adolescence when we tried on multiple personalities to see which one really fit?
Look to influence, experience, and value as better measurements of the activity on and around your site, he said. Look to influence, experience, and value as better measurements of the activity on and around your site.
Google’s guidelines and updates, to most webmasters, are like following a pastry recipe that tells you the ingredients but not the measurements. Google’s most recent Penguin update has caused a storm of controversy since it began cracking down on...
The researchers, led by Alex Fabrikant of Google Research, alighted upon a pair of measurements: the likelihood a reader might read a news article at random and find their name mentioned in it; and the period around which that name continues to...
Several measurements by outside firms show Pinterest's user base is dominated by women, and the site has become a digital catalog of women's apparel and accessories. Retail is inherently visual, so it comes as no surprise that two of the biggest...
For Odden, this means "performance based measurements in alignment with objectives like monitoring social conversations for customer service opportunities and overlaying those trends on social / search referrals to company knowledgebase and FAQ...
Measurements to consider: The biggest driver of leads for the B2B marketer? Fifty-seven percent of those surveyed by BtoB Magazine said email marketing was the online channel that contributed the most qualified leads to their businesses, according...
