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Measurements

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  1. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    It uses Neilsen's DMA measurements to group major metros into four quartiles (e.g. Analyzing your website data with Google Analytics is much like mining for gold. Advanced prospectors profit because they know where to look to find the nuggets...

  2. A New Direction for SEO in 2014: The Secure Search Manifesto

    We will continue to leverage other search engine-provided data, but our main source of advanced metrics will cover page-level performance, share of voice, and other enterprise measurements. With more than 500 algorithm changes a year, keeping pace...

  3. 11 Must-Measure KPIs for Content Marketing Success

    Social shares, links, and other measurements we will discuss are not new, but how you gauge their overall value in a non-channel specific format is important. The search community has always been infatuated with content in one format or another...

  4. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    We will continue to leverage other search engine-provided data, but our main source of advanced metrics will cover page-level performance, share of voice, and other enterprise measurements. The great philosopher Heraclitus once said "change is the...

  5. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Consider respective scale measurements (1=Low, 3=High, etc.and weight/importance to aid scoring based on business priorities.e.g.timing, resources, budget, competitive edge, goal alignment, difficulty/risk, etc.