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Measurement Social Media

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  1. Influence the Influencers: The Magic of Co-Created Social Content

    Performance Measurement Optimization Track everything! Much is hyped about the value and "magic" of social media marketing. It's social-centric. As users, we all face a dazzling and overwhelming overload of content served up by 24/7 social channels.

  2. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    While some have always approached the digital space with a marketing perspective – applying marketing fundamentals to drive strategy, implementation, and measurement – many have handed off the strategic implementation of each channel to its...

  3. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Achieving cross-device measurement is needed to understand and respond to the exploding adoption of internet-connected devices and the multi-device user decision process. Universal Analytics is new measurement protocol originally announced at 2012...

  4. Converged Media in Marketing Starts With Breaking Down Silos

    But they had a measurement system and goals in place before they even executed their first task. They need to stop having separate social media or email marketing programs. Singer joined in suggesting that his alma mater's journalism program was...

  5. SES San Francisco Digital Swag: Bing Ads Insights, Marketing E-Books & More

    Developing a Framework for Social Measurement, a webinar from Webtrends with Susan Etlinger, author of "The Social Media ROI Cookbook". Attendees at SES San Francisco 2013 had the opportunity to snap up books, shirts, bags and other assorted...

  6. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    It is critical that you know how your CMO is thinking in terms of both a measurement framework and marketing mix. Recalibrate expectations on measurement: Connect social media data, transaction data and other information to paint a more vivid...