SEO News

Measurement Protocol

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  1. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Universal Analytics is new measurement protocol originally announced at 2012 Summit. Google Analytics agreed and announced Universal Analytics Migration will (to be available "soon") enable users to take advantage of the cross-device management...

  2. Q&A with Ken Jurina, President and CEO of Epiar

    Google has also recently revised its display URL protocol in AdWords, and has been experimenting with the inclusion of video results in the paid search listings. However, a wealth of information is available through the basic measurement standards...