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  1. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    While some have always approached the digital space with a marketing perspective – applying marketing fundamentals to drive strategy, implementation, and measurement – many have handed off the strategic implementation of each channel to its...

  2. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Achieving cross-device measurement is needed to understand and respond to the exploding adoption of internet-connected devices and the multi-device user decision process. Universal Analytics is new measurement protocol originally announced at 2012...

  3. Google '(Not Provided)' Traffic Highest for Tech Industry Brands at 56% [Study]

    The second thing you can do is something BrightEdge is suggesting: Expand your measurement mindset. Search Engine Watch is certainly experiencing the wrath of "(not provided)" as well. Way up. But it's not the same for all industries.

  4. Driving Consumer Insights With Mobile Analytics

    In-App Measurement in Google Analytics On the web analytics side the web measurement model is really centered around things like pageviews referrals, search, visits, etc.whereas, on the mobile side the measurement model is less about referrals and...

  5. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    She stated that audience measurement is a tool for advertising and that people using search can only do so much with SEO and SEM. The self-described “decision engine”, Bing helps people with answers, according to Bing Ads Evangelist John Gagnon.