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  1. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    While some have always approached the digital space with a marketing perspective – applying marketing fundamentals to drive strategy, implementation, and measurement – many have handed off the strategic implementation of each channel to its...

  2. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Achieving cross-device measurement is needed to understand and respond to the exploding adoption of internet-connected devices and the multi-device user decision process. Universal Analytics is new measurement protocol originally announced at 2012...

  3. Google '(Not Provided)' Traffic Highest for Tech Industry Brands at 56% [Study]

    The second thing you can do is something BrightEdge is suggesting: Expand your measurement mindset. Search Engine Watch is certainly experiencing the wrath of "(not provided)" as well. Way up. But it's not the same for all industries.