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  1. Driving Consumer Insights With Mobile Analytics

    In-App Measurement in Google Analytics On the web analytics side the web measurement model is really centered around things like pageviews referrals, search, visits, etc.whereas, on the mobile side the measurement model is less about referrals and...

  2. How to Create a Social Media Editorial Calendar

    Measurement: Watching the results in growth and also what is popular in content via tools such as Google Analytics will give you valuable information for future editorial ideas. Microsoft Excel: This is the trusted standby and go-to solution that...

  3. Facebook-Datalogix Partnership to Track Offline Purchases by 100 Million+ Households

    Products like Nielsen Online Campaign Ratings measurement solution can help brands optimize for reach and effective frequency for their digital campaigns, and Datalogix’s new tool can measure real return on investment by connecting those brand...

  4. Top 10 Web Analytics Myths… Dispelled

    Don’t get me wrong, Avinash is brilliant, but none of the experts in analytics know your business well enough to provide a plug-and-play measurement strategy. There are several reasons why free software is never the best solution.