According to the DoubleClick Ad Planner, YouTube had 870 million unique visitors worldwide in January 2012, including 170 million in the United States. That hasn't been a useful measurement in a very long time!
The number of content videos that are available for media planner to plan against. One of the questions that triggered this scoop was about the frequent disparity between census-based site analytics data and panel-based audience measurement data...
Inside Facebook comScore, Google Ad Planner, Quantcast, and Compete all show Facebook is growing. Facebook Traffic Powers Through July, Third Party Measurement Services Show - Same for August? Yahoo economist rebuilds ad empire with 'Magic Formula...
Ad Planner/ Placement Tool DoubleClick Ad Planner Then, depending on your business model and website, you may need or want to buy a more specialized tool for measurement, testing, or personalization. Research and planning for new accounts or...
Using tools like DoubleClick Ad Planner, he said it's possible today to find popular U.S.sites that are read by males aged 18-35 who are interested in dance music or who have previously visited the DJ's website.
Dubbed the Reach and Frequency Planner, the tool will enable advertisers to predict reach, frequency and audience composition at the ad placement level. Ultimately, the Reach and Frequency Planner is designed to measure branding efforts in digital...
Google Ad Planner Now Available to Everyone Posted by Nathania Johnson Nov 11, 2008 Earlier this year, Google launched a media measurement tool called Ad Planner, designed to assist media buyers in their purchasing decisions.
Earlier this year, Google launched a media measurement tool called Ad Planner, designed to assist media buyers in their purchasing decisions. There are also some new features for Ad Planner. Does Google Analytics Share Data with Google Trends and...
Google Releases Update to Ad Planner Posted by Nathania Johnson Aug 4, 2008 Google just launched Ad Planner a little over a month ago, and already the media measurement and planning tool is getting an update.
Google just launched Ad Planner a little over a month ago, and already the media measurement and planning tool is getting an update. In-plan indicatorThe research tab in Google Ad Planner now indicates the sites that are already in your media plan...
Google announced their new media measurement tool, Ad Planner, in late June. MichaelBoland Has Mobile Local Search Finally Arrived? VERTICAL SEARCH Can the iPhone and Google's Android fix the limitations that have plagued mobile advertising and...
Google announced their new media measurement tool, Ad Planner, in late June. A conflict with comScore's data doesn't seem to be hurting the measurement company either. Google says that the improved quality of their ad product decreased clicks but...
Google recently announced Ad Planner, its new media measurement tool. Does Google Analytics Share Data with Google Trends and Ad Planner? The tool is designed to help media buyers in their ad campaign spend planning.
The new tool will be called Ad Planner (yes, there is a space between the two words), and is in a private, invitation-only beta. Ad Planner was developed for media planners in the hopes of creating a better connection between advertisers and...
