SEO News

Measurement

RSS
  1. Mobile Advertising Measurement: Winning the Long Game

    Advertising is a fundamental component of most mobile marketing campaigns, from just launched apps to well-established enterprise-level organizations with strong brand recognition. Approaches to advertising fall into two general categories: long...

  2. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    It's where the content cycle – optimization, automation, measurement, and subsequent technological integration – meet to scale. Content, Optimization, Measurement Huge advancements in technology are paving the way for greater understanding...

  3. The Difference Between App to App and Web to App Advertising

    View-through measurement The combination of beautiful creative, smart targeting, and accurate measurement will set you up for a successful mobile campaign. App to App vs. Web to App Mobile app and mobile web are the two mediums that advertisers can...

  4. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Conversion measurement for app ads will provide insights such as installation, re-engagement, and in-app purchases. During a live-stream event today, Google announced three key AdWords updates that will be launched over the next few months – new...

  5. Influence the Influencers: The Magic of Co-Created Social Content

    Performance Measurement Optimization Track everything! Somehow people that love you and what you do gather together and say all kinds of nice things. Right? Well, maybe, if you know how to get the right kinds of attention from other influencers in...