SEO News

Measurement

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  1. Cross-Device Measurement: Believe the Hype

    As multi-device consumption becomes the standard for consumers, marketers need to clearly understand mobile measurement and the analytics available to stay ahead of the curve. Why Cross-Device Measurement Matters

  2. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    Ever since Google unleashed 100 percent secure search, SEOs have scrambled to fill gaps in measurement. In this session at BrightEdge’s Share 14 event, brands like Groupon, Red Door Interactive, and Global Strategies discussed how they’ve shifted...

  3. Why Facebook’s New Cross-Device Tracking Tool Is a Game-Changer for Advertisers

    The recent and rapid rise of multi-device behaviors has accelerated the need for new digital measurement technologies. The reason is simple: until today, more cross-device activity has remained untracked than tracked, taking away the legitimacy of...

  4. Mobile Advertising Measurement: Winning the Long Game

    Advertising is a fundamental component of most mobile marketing campaigns, from just launched apps to well-established enterprise-level organizations with strong brand recognition. Approaches to advertising fall into two general categories: long...

  5. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    It's where the content cycle – optimization, automation, measurement, and subsequent technological integration – meet to scale. Content, Optimization, Measurement Huge advancements in technology are paving the way for greater understanding...

  6. The Difference Between App to App and Web to App Advertising

    View-through measurement The combination of beautiful creative, smart targeting, and accurate measurement will set you up for a successful mobile campaign. App to App vs. Web to App Mobile app and mobile web are the two mediums that advertisers can...