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  1. Influence the Influencers: The Magic of Co-Created Social Content

    Performance Measurement Optimization Track everything! Somehow people that love you and what you do gather together and say all kinds of nice things. Right? Well, maybe, if you know how to get the right kinds of attention from other influencers in...

  2. Using the DMAIC Process for SEO Projects

    Decisions are based on measurement and data. Conducting SEO projects involves working in a constantly changing environment, an environment where one of the major search engines rolls out hundreds of changes to it's algorithm every single year.

  3. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    The measurement of this metric must extend beyond promotion to the other 4 Ps of marketing (product, price, and place) to fully leverage investments and insights that can impact the bottom line. While some have always approached the digital space...

  4. Mobile SEO: 5 Ways to Ensure Your Brand's Content is Optimized

    If a current SEO and content marketing strategy is being executed on, ensure mobility has been taken into consideration for keyword research and conversion measurement. Google's recent Hummingbird algorithm and the arrival of KitKat are forcing...