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  1. [#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?

    Other pitfalls Brady mentioned were flaws in the platform's conversion timing, which is measured in Greenwich Mean Time, and also the fact that LinkedIn doesn't yet offer in-house conversion. Could LinkedIn advertising be an answer for brands that...

  2. Introducing the Local Marketing Adoption Curve

    The outcome of the walk stage should be improved brand visibility (as measured by such key performance indicators (KPIs) as improved rankings). Today, marketers must ensure their brands are visible where and when their customers are looking for...

  3. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Number of Facebook fans/Twitter followers (measured against engagement levels) How do you know what link-building is safe in 2014? Is there such a thing? That’s a question most SEOs, marketers, and business owners have been trying to answer since...

  4. Survey Says: Stop Making Assumptions About Your Content

    Content marketing is a long-term strategy that should be constantly measured and analyzed and, in the end, it’s about cultivating relationships. Amidst all the discussion, there was one specific anecdote that had seemingly nothing to do with...

  5. 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

    The answers are qualitative in nature so won't give you nice looking data and charts because they can't be easily measured – but they give you great customer stories. However, that material may not be complete – a client's knowledge of their own...

  6. Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]

    The study derived data from 300 respondents of a survey that measured client satisfaction levels as it related to individual customer service reps at WordStream. The debate goes on about the gender gap – and that's true no matter what the industry...

  7. Combining Social & Content to Earn Visibility & Earn $$$

    Lastly, Barone specified that you had to evaluate the impact of this content when measured against the goals that you'd set. What's the right strategic framework for identifying content opportunities that can enable you to accomplish the right goals?

  8. Future of Search & Content Marketing: Expand Your Mindset

    MacGurn shared a case study he ran across that measured sentiment of images in social media. This, according to concepts emerging from Covario’s INFLECTIONPoint 2014 event on Wednesday. The major search engines are gaining less traction today than...

  9. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    I also checked out Google Trends to see if there was any measured spike in search volume around these terms. It's ad season for brands as the Super Bowl is less than one week away. This is the time when the ad world is paying close attention to...