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  1. Native Advertising for Small Business: The Missing Link?

    About 49 percent of big businesses find it difficult to measure the effectiveness of content marketing. Since a successful search marketing campaign is often contingent on its content marketing, it’s important to develop a good strategy.

  2. 3 Must-Know Findings About Cross-Channel Attribution

    The majority of advertisers are either measuring each channel separately (41 percent) or taking limited steps (36 percent) to measure cross-channel effects. While there have been technological advancements that enable more sophisticated multi-touch...

  3. Cross-Device Measurement: Believe the Hype

    However, there is a simple solution to measure cross-device campaigns. Of course marketers also want to measure these cross-channel and cross-device campaigns, but how? The user ID and username are used solely by the marketer to measure internal...

  4. "Content Performance Marketing" – 3 Steps to Future Success

    Step 3: Measure the Results Measure and report on what content works best and on what page it performs best. As brands and marketers, we’re at a fork in the road when it comes to content; the next path we take will either elevate our journey to the...

  5. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    For example, if 50 percent of your Google organic traffic is from smartphone users, then that’s 50 percent of the data Google is going to measure when it comes to Panda. For those dealing with a major drop in traffic due to an algorithm update, I’m...

  6. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    Visitor engagement is crucial to a campaign's success, because engagement ultimately results in conversions, which is how most businesses measure a campaign's success. It's a mistake to simply measure the results of an SEO strategy based on one...

  7. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    The big takeaway here is that you now understand how much mobile traffic Google is using to measure user engagement. When companies are hit by Panda and see a huge drop in Google organic traffic, they often run to check their websites.

  8. Google AdWords Conversion Values Add Multiple Currency Support

    As of August 21, AdWords users can easily measure the revenue driven by their ads if they accept more than one currency on their website or app. That's according to a post on Google+, which also says that once users add currency information to...

  9. Why Facebook’s New Cross-Device Tracking Tool Is a Game-Changer for Advertisers

    With Facebook’s new cross-device reporting tool, as more people hop from device to device, marketers and advertisers now have game-changing capabilities to measure the effectiveness of Facebook as a part of the consumer journey and to ultimately...