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  1. Mobile Advertising Measurement: Winning the Long Game

    Even in our advanced digital age, it's incredibly challenging to measure whether a user was truly exposed to an ad. So what events should mobile marketers measure? One way to determine whether or not existing users are engaged is to measure the...

  2. 10 Video SEO Tips That Can Truly Impact Your Rankings

    Measure How Keywords Impact the Bottom Line Recently, Purna Virji wrote a refreshing piece on the right way to think about SEO. In short, forget the silver bullets and focus on quality. Extending her approach, let's focus in on video SEO and talk...

  3. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    From all four components, message is the hardest to measure and analyze. Therefore, when you analyze the performance of your content marketing, you should treat each of these components separately and measure them using different metrics.