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  1. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    For example, if 50 percent of your Google organic traffic is from smartphone users, then that’s 50 percent of the data Google is going to measure when it comes to Panda. For those dealing with a major drop in traffic due to an algorithm update, I’m...

  2. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    Visitor engagement is crucial to a campaign's success, because engagement ultimately results in conversions, which is how most businesses measure a campaign's success. It's a mistake to simply measure the results of an SEO strategy based on one...

  3. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    The big takeaway here is that you now understand how much mobile traffic Google is using to measure user engagement. When companies are hit by Panda and see a huge drop in Google organic traffic, they often run to check their websites.

  4. Google AdWords Conversion Values Add Multiple Currency Support

    As of August 21, AdWords users can easily measure the revenue driven by their ads if they accept more than one currency on their website or app. That's according to a post on Google+, which also says that once users add currency information to...

  5. Why Facebook’s New Cross-Device Tracking Tool Is a Game-Changer for Advertisers

    With Facebook’s new cross-device reporting tool, as more people hop from device to device, marketers and advertisers now have game-changing capabilities to measure the effectiveness of Facebook as a part of the consumer journey and to ultimately...

  6. Marin Adds Google Shopping Campaign Management

    The integration of data from "virtually any source to accurately measure revenue" from Shopping campaigns. Marin estimates retailers will allocate one-third of their entire paid search budgets to Google Shopping campaigns by the end of 2014.

  7. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Then, marketers can supplement FBX with performance data from these channels to bid more effectively and measure incremental return on investment (ROI). In the early stages of online advertising, targeting options were predominantly derived from...

  8. The Virtuous Content Cycle: How to Strategize, Structure & Systemize Content

    How you will measure results and what will define content success Measure the efficacy of your content: Since you aren't caught up in the vicious content cycle anymore, you get more time to evaluate the effectiveness of your content and measure it...