SEO News

Measure

RSS
  1. What is SEM? Depends on Who You Ask

    Yet, a 2013 Google Analytics Blog "Organic Search Engine Marketing" addresses ways to measure ways to measure organic search engine marketing. In the early 2000s, search engine marketing (SEM) was originally defined as the umbrella under which both...

  2. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    The 2014 Search Marketer Survey by BrightEdge aimed to uncover the sentiment around some of the burning questions of 2014, like, "How do we measure our content? Where do we get our data? And, "How do we further our marketing careers?

  3. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    We've actually thought about this quite a bit because from the earliest days it would get us really kind of frustrated when we'd see reporters talk about PageRank and say PageRank is a measure of the popularity of websites because that's not true...

  4. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Use this example of metrics to benchmark your efforts against the competition and measure visibility, creative, and continuity. Internet Marketing is getting more and more competitive and if you want to run profitable campaigns, you need to know...

  5. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    Regardless of your marketing discipline – digital, search, content or social – the same message rings true: "Reinvent what you do, how you do it and how you measure your success" Search, social, content, and digital marketers probably agree it's an...

  6. Twitter is Blocked in Turkey, Google’s Public DNS Helps Users Regain Access

    It said that action had been taken against Twitter as a "protection measure". I hope this measure will not last long. Users in Turkey could no longer access Twitter through normal means. When users in Turkey tried to access Twitter, they instead...

  7. So... You Think SEO Has Changed?

    Certainly the case can be made that recent changes with keyword "(not provided)" has impacted our ability to measure SEO performance. And, because it's hard to measure ROI in links, it typically wasn't the first choice for a lot of marketers who...

  8. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Fun fact: Task completion rate is a much better measure of engagement than time on page, page exit percentage or any other out-of-the-box GA metric. Conversion rate optimization (CRO) has quickly shifted the priorities of marketing departments over...