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  1. Marin Adds Google Shopping Campaign Management

    The integration of data from "virtually any source to accurately measure revenue" from Shopping campaigns. Marin estimates retailers will allocate one-third of their entire paid search budgets to Google Shopping campaigns by the end of 2014.

  2. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Then, marketers can supplement FBX with performance data from these channels to bid more effectively and measure incremental return on investment (ROI). In the early stages of online advertising, targeting options were predominantly derived from...

  3. The Virtuous Content Cycle: How to Strategize, Structure & Systemize Content

    How you will measure results and what will define content success Measure the efficacy of your content: Since you aren't caught up in the vicious content cycle anymore, you get more time to evaluate the effectiveness of your content and measure it...

  4. Mobile Advertising Measurement: Winning the Long Game

    Even in our advanced digital age, it's incredibly challenging to measure whether a user was truly exposed to an ad. So what events should mobile marketers measure? One way to determine whether or not existing users are engaged is to measure the...