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Measurable

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  1. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Local listing management offers multiple measurable influences to higher rankings in local search. Google continues to make this increasingly so, with local branded and non-branded terms playing an ever greater role in search results, thanks to the...

  2. A New Direction for SEO in 2014: The Secure Search Manifesto

    This new manifesto allows you to actually match your SEO and content marketing strategies to measurable business outcomes. SEO marketing finally matured in 2013. With more than 500 algorithm changes a year, keeping pace with innovation was a source...

  3. Social Media ROI: 11 FREE Tools for Measuring Social Media Success

    Do you have any tools or measurable SMM success stories to share? It can be particularly challenging when justifying the budget for social media marketing (SMM). Many SMM efforts lend themselves to brand building, community building, and customer...

  4. How to Hire (and Keep) Digital Marketing Talent in 2014

    One review being a 'check in' and the other one looking at moving up with a raise or possible promotion but always processed with quantifiable and measurable review systems. There is a need for solid, measurable and accurate digital talent education.

  5. Sequencing the DNA of the Perfect Comment [Study]

    The study, performed by AOL's Consumer Analytics and Research team (Disclosure: the author works for AOL) with Joe Blechman as lead analyst, and Probit Research, began by breaking down the constituent parts of comments into 15 measurable attributes:

  6. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    DS: Measurable results speak for themselves, and Google's TrueView program produces hard metrics. Combining measurable results with fiscal restraint translates to proven results for both lawmakers and taxpayers.