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Measurable

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  1. Industry confronts hard choices in CCP recovery debate

    But CPMI-Iosco appears to support this approach, noting in the October paper that "variation margin haircutting represents a measurable and controllable exposure within statistical confidence levels".

  2. "Content Performance Marketing" – 3 Steps to Future Success

    The good news is, everything in content marketing is digital, so it’s all measurable. However, the path we’ve been on is coming to an end. As brands and marketers, we’re at a fork in the road when it comes to content; the next path we take will...

  3. Last-Minute SEO - Here Come the Holidays!

    In the end you will spend less and gain measurable and sustainable ROI. Unless their business is summer-related, summer is the time of year where many website owners (and managers) slow down, kick back, grab a beer, and enjoy those long, hot, sunny...

  4. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Local listing management offers multiple measurable influences to higher rankings in local search. Google continues to make this increasingly so, with local branded and non-branded terms playing an ever greater role in search results, thanks to the...

  5. A New Direction for SEO in 2014: The Secure Search Manifesto

    This new manifesto allows you to actually match your SEO and content marketing strategies to measurable business outcomes. SEO marketing finally matured in 2013. With more than 500 algorithm changes a year, keeping pace with innovation was a source...

  6. Social Media ROI: 11 FREE Tools for Measuring Social Media Success

    Do you have any tools or measurable SMM success stories to share? It can be particularly challenging when justifying the budget for social media marketing (SMM). Many SMM efforts lend themselves to brand building, community building, and customer...

  7. How to Hire (and Keep) Digital Marketing Talent in 2014

    One review being a 'check in' and the other one looking at moving up with a raise or possible promotion but always processed with quantifiable and measurable review systems. There is a need for solid, measurable and accurate digital talent education.