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  1. Driving Consumer Insights With Mobile Analytics

    It was pretty clear to him that the experience was directly tied to their goals of generating ticket sales. You can start to come up with really interesting and potentially engaging situations for your audience based on usage patterns and test them...

  2. SEO & Website Redesign: Relaunching Without Losing Sleep

    To truly assess the success of the redesign from an SEO and sales standpoint, ensure that you have recorded several site statistics as well as focused monitoring in post-launch. Relaunching your site when these elements have been indexed by the...

  3. How to Run Foreign Language PPC Campaigns

    With a little forethought and planning however, it can help you increase sales and tap into whole new foreign markets. A pay-per-click (PPC) campaign can help speed the process and can also be a cost effective means of advertising and building...

  4. SearchDay | Writing Sales Copy for Conversions

    Writing Sales Copy for Conversions BY THE NUMBERS One of the most common components you can test is sales copy. This means anytime the Chinese government decides that a certain type of content isn't worthy of its people, they can tell search...

  5. SearchDay | Implementation is the Name of the Game

    So it has a direct impact on your campaign's ability to increase the number of profitable sales. Improving ad text leads to better CTR and quality score, which means it can help drive your CPC down, and/or let you buy more clicks per dollar.

  6. Measuring a Text Ad's Effectiveness

    So it has a direct impact on your campaign's ability to increase the number of profitable sales. Next week I'll start describing the many messages and elements you can, and should, test in your ads. Two test ads don't operate in isolation -- their...

  7. The Search Engine Update - Number 230 - October 4, 2006

    Search Engine Forums Spotlight - Links to the week's topics from search engine forums across the web: Yahoo Reports Slowing Ad Sales - Search Engines Can't Read 301's - Google Mobile Ads - MSN Search Vs Windows Live Search: What's The Difference?