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Means Test Sales Copy

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  1. How to Build Your First Content Marketing Strategy

    Whether the main goal of your site is to make a little extra cash each month or your site the main hub of your business, your content conveys your message, establishes your brand, and converts potential customers into sales.

  2. Linkable Asset Strategy: How to Pick & Prioritize Assets

    And just to be clear, I draw a distinction between linkable assets and content with commercial content, like sales-driven copy or SEO landing pages. By getting those links, you help float the trust, authority, and relevancy of your domain, which...

  3. Driving Consumer Insights With Mobile Analytics

    It was pretty clear to him that the experience was directly tied to their goals of generating ticket sales. You can start to come up with really interesting and potentially engaging situations for your audience based on usage patterns and test them...

  4. SEO & Website Redesign: Relaunching Without Losing Sleep

    To truly assess the success of the redesign from an SEO and sales standpoint, ensure that you have recorded several site statistics as well as focused monitoring in post-launch. Relaunching your site when these elements have been indexed by the...

  5. How to Run Foreign Language PPC Campaigns

    With a little forethought and planning however, it can help you increase sales and tap into whole new foreign markets. A pay-per-click (PPC) campaign can help speed the process and can also be a cost effective means of advertising and building...

  6. SearchDay | Writing Sales Copy for Conversions

    Writing Sales Copy for Conversions BY THE NUMBERS One of the most common components you can test is sales copy. This means anytime the Chinese government decides that a certain type of content isn't worthy of its people, they can tell search...

  7. SearchDay | Implementation is the Name of the Game

    So it has a direct impact on your campaign's ability to increase the number of profitable sales. Improving ad text leads to better CTR and quality score, which means it can help drive your CPC down, and/or let you buy more clicks per dollar.

  8. Measuring a Text Ad's Effectiveness

    So it has a direct impact on your campaign's ability to increase the number of profitable sales. Next week I'll start describing the many messages and elements you can, and should, test in your ads. Two test ads don't operate in isolation -- their...