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  1. Last-Minute SEO - Here Come the Holidays!

    By saying missed your window, it means that you cannot safely do enough organic optimization to get your site to the top of more competitive SERPs. It means offering something of value, whether spoken, written, or personal, and being the face...

  2. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    If you can create outstanding content, people are more likely to be intrigued - that means they visit your site and hopefully start to read/subscribe to your content. If you're a dating site and you have links from the finance sector, it looks...

  3. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    So, if Google’s Panda algorithm is measuring user experience, and your site gets 50 percent of its visits from mobile, then that means 50 percent of those Panda metrics are from mobile users. Test Your Site Via Multiple Devices (and Operating Systems)

  4. Top 10 Skills That Separate Real UX Designers from Wannabes

    User research takes many forms, but it always means getting out of the office and meeting with actual users. A brief UI walk-through analysis is the real litmus test of a UX pro. UX design was largely unappreciated for many years, but the rash of...

  5. Why You Need to Own Your Data & Digital Assets

    Which means, precious historical insight and related data is often lost. The email address of data@ followed by your company's name will stand the test of time better than various people using a personal email and taking ownership with them when...

  6. How Can Good PPC Managers Become Great PPC Managers?

    That means knowing how to maneuver things like pivot tables. It's our job to boil down the results in a language they "get" – and that usually means tying it back to the business. So when a challenge is presented in your PPC account, test it.