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  1. Why You Need to Own Your Data & Digital Assets

    Which means, precious historical insight and related data is often lost. The email address of data@ followed by your company's name will stand the test of time better than various people using a personal email and taking ownership with them when...

  2. How Can Good PPC Managers Become Great PPC Managers?

    That means knowing how to maneuver things like pivot tables. It's our job to boil down the results in a language they "get" – and that usually means tying it back to the business. So when a challenge is presented in your PPC account, test it.

  3. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    To test the performance of the message, try to hold all other components constant. But you can still test it. In order to accurately test the format, you should try to assign the same promotion effort to both formats and treat them equally.

  4. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    It means that search engines can access the blog content. For those of you who haven't heard of the Flesch-Kincaid test, it is a test that measures reading comprehension for contemporary (American) English.

  5. Stimulate Your Search Marketing Creativity With the Random Input Technique

    The random input technique is by far my favorite "go-to" means of finding my way out of a mental quagmire. We can identify our prospects' wants and needs, survey our competition, tweak and test ads and copy, and iteratively and ploddingly improve...