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  1. 4 Amazing Things You Simply Must Know About Sensational Headlines

    Deeper insight into reader headline preferences is a good thing for marketers – it means they can discover what works and what doesn't and that knowledge can be leveraged to drive clicks. More on what we think that means in a bit.

  2. Top 10 Skills That Separate Real UX Designers from Wannabes

    User research takes many forms, but it always means getting out of the office and meeting with actual users. A brief UI walk-through analysis is the real litmus test of a UX pro. UX design was largely unappreciated for many years, but the rash of...

  3. Why You Need to Own Your Data & Digital Assets

    Which means, precious historical insight and related data is often lost. The email address of data@ followed by your company's name will stand the test of time better than various people using a personal email and taking ownership with them when...

  4. How Can Good PPC Managers Become Great PPC Managers?

    That means knowing how to maneuver things like pivot tables. It's our job to boil down the results in a language they "get" – and that usually means tying it back to the business. So when a challenge is presented in your PPC account, test it.

  5. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    To test the performance of the message, try to hold all other components constant. But you can still test it. In order to accurately test the format, you should try to assign the same promotion effort to both formats and treat them equally.

  6. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    It means that search engines can access the blog content. For those of you who haven't heard of the Flesch-Kincaid test, it is a test that measures reading comprehension for contemporary (American) English.