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  1. Google Adjusts Standards for Newsworthy Material

    A Google spokesperson told Search Engine Land that they "will be pulling from all over the Web, which means that we will present as diverse a range of voices as possible to ensure we get users the answer they are looking for.

  2. The Evolution of SERPs and User Behaviors

    This means things like: Our job is at the mercy of search engines and as they improve, we have to improve with them. And they improve a lot. Since 2011, Google has updated its algorithm 83 times, and that’s only factoring in the major changes, not...

  3. How to Work When Nothing Seems to Work

    All the same, you have a job to do and/or a contract to fulfill, so "the best" in the SEO business usually find a way to get the job done, even if it means firing yourself or the client. Admit it, we’ve all had them – clients who are resistant to...

  4. Google's New Structured Snippets Pull Facts Into a Page's Search Results

    That means the top questions lurking behind a simple query might be answered more quickly than before. This week, the Google Research team unveiled "structured snippets," which presents an additional way Google pulls data from a Web page into its...

  5. Centralizing Location Data: 3 Steps to Local SEO Success

    Either of these scenarios can lead to data management and distribution being inconsistent with what the local ecosystem wants to see and that means results falter. I was part of the relocation effort and the number of decisions that had to be made...