It found that users were up to 21 times more likely to click on a viewable ad, with clickthrough rates (CTRs) doubling, on average, for below-the-fold inventory. Zinman, former general manager for display advertising at Yahoo and cofounder of...
And, as a result of lower CPCs, Brand Impressions (first SERP CPMs) varied from 76 to 90 percent cheaper, on average, on YBN than on AdWords. What Does This Mean for PPC Marketers? Every search marketer knows Google dominates in U.S.search volume...
What does this all mean? But 11 percent of conversions are happening 12 or more days down the road, and the average number of days to conversion is 3 days! Web analytics software was a new and expensive proposition, and most companies didn’t take...
Average position is a mean average but the natural inclination is to think of it as a mode average. If you get twice as many impressions in position 5 than position 4, that will be reflected in the mean average.
If that keyword is more competitive than the marketplace average for the same term, its quality score will be higher than 6. If your keyword's quality score is trending up it could mean your ad is getting more competitive, or that your competitors...
An eBay study on the effectiveness of paid search advertising claims that brand keyword ads provide no short-term benefits and negative return on investment (on average). It's like comparing the average Joe to George Clooney.
Don't reel off esoteric software programs that mean nothing to the average reader. Your average newspaper reader doesn’t know SEO from SOS or PageRank from page views. The strategy of spamming wire services with sales pitches or informative...
And it doesn’t take long to achieve this mental trigger.in a 2001 MIT study by David Melcher, an associate professor at Trento University in Italy, it was found that after only 1 second of display, respondents described visual images with 60...
Additionally, consider any holiday days in the month and adjust accordingly; for holiday-based businesses, this may mean a flood of activity before and on holidays. You can compare your two data periods in Google Trends and get an average volume...
Quality score issue: If you find your average CPC is increasing but your ad rank is actually decreasing, you may be suffering from a quality score issue. Conversion Rate Increases – But Average Duration Decreases, and Bounce Rate Increase
Alternatively, response rates may be consistent but you’ll notice a decline in the number of impressions you receive per month, which could mean increased competition or declining impression share reducing your order volume.
The main thing is you just don't want the average CPC to be so high, and there to be that many advertisers, that it knocks you out of appearing at all from the SERPs with your $2 bid per keyword through Grants.
Furthermore, mobile usability does not necessarily mean from a design compatibility and accessibility standpoint, in many cases it means is the language on your site simple and clear enough that people on the go (on mobile devices) can still make...
What do These Stats Mean? According to a recent study done by Google and comScore on the health insurance industry, seniors clicked on an average of seven links per browsing session before making a purchase decision.
The highlighted rows are the campaigns with the worst average quality scores, so these are the ones we’ll focus on. The easiest way to get average quality score by campaign is using pivot tables. Look at your average quality score and quality...
Having a Great Strategy Doesn't Mean You Forget About the Tactics has been a crazy year for seeing SEO evolve - how many years is an Internet year now? There's a good chance you're doing something that's working, but it doesn't mean it's your best...
One would think this change would mean more traffic showing up as Not Provided (Google Analytics) or Keyword Unavailable (Omniture), but this is not the case at all. Since on average, 16 percent of organic traffic comes from iPhones, this can be a...
So, generate an average ranking report and show them how their pages and website is performing overall. Average Rankings Average Ranking gives you the ability to gauge how many links in Google are being seen across the board.
Due to more investment on Thanksgiving, average cost-per-click for paid search ads also increased on Thanksgiving to 22 percent more than 2011. While consumers continued to spend more, they once again shopped with greater frequency to take...
All of these doomsday articles proclaiming the death of Twitter as a marketing channel miss a very simple point: the lack of conversions shown in analytics programs by people who came directly from Twitter doesn’t mean Twitter interactions with...
