SEO News

Mean Average

RSS
  1. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    Additionally, when participants were asked to name an additional four brands that were related to a specific category keyword there was an average lift in top-of-mind awareness of 9.2 percent. What Does This Information Mean for Marketers?

  2. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    School may have just got out for some, but that doesn't mean search marketers can take a break. K-12 families spent an average of $896.90, which was 41 percent higher than offline shoppers. For college shoppers, the average per family was $1,121.69...

  3. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Mobile-friendly sites mean more mobile-friendly search listings to choose from and Google has made it clear that understanding mobile user engagement is key in contributing to SEO success. Specifically, they flag pages that have a high mobile...

  4. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    I don't mean the traditional marketing optimization tactics of A/B testing changing buttons or buyer flows but they optimize operations, marketing.finance, etc. Even today most companies average between two and five tests a month.