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  1. The Evolution of SERPs and User Behaviors

    Some, if not most, of these changes may be imperceptible to the average user — hint: SEOs are not Google’s average user — but we spend far less time thinking about how they are adapting their search behavior each time Google makes a change.

  2. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    On average, we find that image ads via the GDN have a higher click-through rate (CTR) but a weaker conversion rate. But that doesn't mean that they shouldn't be in your media mix. Even though this happenstance is commonplace, there is an inherent...

  3. SEO Website Audits: Everything You Need to Know Part II

    The term website SEO audit is a very general one that means anything that the auditor wants it to mean. Ours average between 25 and 70 pages depending on the issues at hand, and this is not including the supporting documentation, which can be as...

  4. Panda 4.0 Help: Google Clarifies Tremors, 3 Analogies for Diagnosing Hits

    This is an extremely confusing subject for the average webmaster that isn’t neck-deep in SEO, Panda work, and algorithm updates. But "low-quality content" can mean many things. Panda 4.0 rolled out six weeks ago and we’ve learned a lot since then.

  5. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    Additionally, when participants were asked to name an additional four brands that were related to a specific category keyword there was an average lift in top-of-mind awareness of 9.2 percent. What Does This Information Mean for Marketers?

  6. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    School may have just got out for some, but that doesn't mean search marketers can take a break. K-12 families spent an average of $896.90, which was 41 percent higher than offline shoppers. For college shoppers, the average per family was $1,121.69...

  7. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Mobile-friendly sites mean more mobile-friendly search listings to choose from and Google has made it clear that understanding mobile user engagement is key in contributing to SEO success. Specifically, they flag pages that have a high mobile...