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  1. Retail Paid Search Competition Heats Up with New Entrants

    What's It All Mean? Putting aside the number one ranking, the dynamics within retail sub-categories showed fairly high levels of volatility in the top 10 ranking (average of 23 percent new entrants in 2012) and top 50 ranking (average of 20 percent...

  2. Google Active View Format Gets Accreditation

    It found that users were up to 21 times more likely to click on a viewable ad, with clickthrough rates (CTRs) doubling, on average, for below-the-fold inventory. Zinman, former general manager for display advertising at Yahoo and cofounder of...

  3. Leverage Twitter's Influence To Work For Your Brand

    And it doesn’t take long to achieve this mental trigger.in a 2001 MIT study by David Melcher, an associate professor at Trento University in Italy, it was found that after only 1 second of display, respondents described visual images with 60...

  4. Conflicting PPC Trends: What They Mean & How to Fix Them

    Quality score issue: If you find your average CPC is increasing but your ad rank is actually decreasing, you may be suffering from a quality score issue. Conversion Rate Increases – But Average Duration Decreases, and Bounce Rate Increase

  5. Is Agile Marketing the Future of Search in 2013?

    Having a Great Strategy Doesn't Mean You Forget About the Tactics has been a crazy year for seeing SEO evolve - how many years is an Internet year now? There's a good chance you're doing something that's working, but it doesn't mean it's your best...