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  1. 6 Ways to Prepare Your B2B PPC Account for the Holidays

    But that doesn’t mean there are no leads generated during this time. But that doesn’t mean it’s time to slack off in your PPC management duties. It’s the fourth quarter of the year, and by now you’ve probably read several articles about preparing...

  2. Google to Fight Piracy by Modifying Search Algorithms

    The update will mean piracy sites are less likely to appear when people search for music, films, and other copyrighted content. Google has updated its search engine algorithms in an attempt to restrict piracy websites appearing high in its search...

  3. [#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?

    Other pitfalls Brady mentioned were flaws in the platform's conversion timing, which is measured in Greenwich Mean Time, and also the fact that LinkedIn doesn't yet offer in-house conversion. Could LinkedIn advertising be an answer for brands that...

  4. The Evolution of SERPs and User Behaviors

    TLDR: What’s It Mean for Us? As an industry, we talk a lot about Google (and search engines in general) getting smarter, and most of the time, that should be our focus. Our job is at the mercy of search engines and as they improve, we have to...

  5. SEO Is No One-Trick Pony

    I mean, if you had to pick one tactic, I would have to pick "create content. This past week, I was joined by Josh McCoy of Vizion Interactive in presenting an SEO workshop for attendees of the Integrated Marketing Summit in Kansas City.

  6. How to Work When Nothing Seems to Work

    Resistance to change can mean a lot of things in an online enterprise, because opposing forces can run on parallel paths and resonate from different business divisions. Admit it, we’ve all had them – clients who are resistant to change – at least...