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  1. PR for SEO: Advanced Social Media Tips to Engage With Media Influencers

    Any whiff of a mass email will mean the recipient will immediately hit delete, or worse, block you. Turn to public relations. It's one of the most valuable online marketing strategies you can use, resulting in increased traffic, quality links, and...

  2. Remarketing Across Ad Exchanges With DoubleClick Search

    Although I position this feature as a means to an end (to set up basic remarketing on your own) it doesn't mean you can't develop complex and winning strategies to re-engage users. Every PPC professional knows that remarketing is a no-brainer.

  3. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    But that doesn't mean that they shouldn't be in your media mix. The "80/20" rule means that 80 percent of your traffic/sales are generated by 20 percent of your keywords. Even though this happenstance is commonplace, there is an inherent danger...

  4. SEO Website Audits: Everything You Need to Know Part II

    The term website SEO audit is a very general one that means anything that the auditor wants it to mean. For example, if you have a site with 1 million links and your auditor is going to use their own crawlers to pull back every link and hand audit...