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  1. 'Grand Theft Auto V' Videos Stealing the Most Buzz Among Gamers [Study]

    With social video advertising being shown to increase purchase intent by up to 103 percent, according to Decipher, and word-of-mouth now being the primary factor behind 20 to 50 percent of all purchasing decisions, according to McKinsey, it has...

  2. Unruly Launches Tool to Predict ‘Shareability’ of Video Ads

    With Nielsen finding that 92 percent of consumers trust peer recommendations (Global Trust in Advertising Survey) and research from McKinsey stating that “a high-impact recommendation from a trusted friend conveying a relevant message is up to 50...

  3. Mobile Search Marketing for BRIC -- Country by Country

    A recent study by McKinsey&Company asks if India can lead the mobile Internet revolution. McKinsey certainly seems to believe so, with predictions that India's 81 million web users will increase more than fivefold to reach 450 million by 2015, and...

  4. Groupon Counters Google Offers By Hiring Exec. Who Worked On Their Local Offerings

    Georgiadis previously served as EVP of Card Products and CMO of Discover Financial Services and was a partner at McKinsey and Company. While Google launched their new Offers service last week - a coupon product similar to Groupon, the company that...