With Nielsen finding that 92 percent of consumers trust peer recommendations (Global Trust in Advertising Survey) and research from McKinsey stating that “a high-impact recommendation from a trusted friend conveying a relevant message is up to 50...
By the end of 2011, the Nielsen/McKinsey company had tracked over 181 million blogs around the world, up from 36 million in 2006. Consumer-generated blogs have continued a strong upward trend since the company began tracking them in 2006, according...
A recent study by McKinsey&Company asks if India can lead the mobile Internet revolution. McKinsey certainly seems to believe so, with predictions that India's 81 million web users will increase more than fivefold to reach 450 million by 2015, and...
Georgiadis previously served as EVP of Card Products and CMO of Discover Financial Services and was a partner at McKinsey and Company. While Google launched their new Offers service last week - a coupon product similar to Groupon, the company that...
Before joining Google in 2003, he was a consultant for McKinsey & Company. It seems like I've just returned from Search Engine Strategies Toronto and it's already time to look ahead to SES San Jose. Wow, time flies when you're having fun.
A former McKinsey consultant and Dell veteran, William draws on a deep expertise in both business and marketing to help increase revenues for a wide range of clients. First, someone publishes negative comments about your company.
