According to a recent McKinsey report, 63 percent of companies using social media say it has increased their marketing effectiveness. Today, marketers know that social media is no longer just another channel or standalone tactic for sharing content...
With Nielsen finding that 92 percent of consumers trust peer recommendations (Global Trust in Advertising Survey) and research from McKinsey stating that “a high-impact recommendation from a trusted friend conveying a relevant message is up to 50...
By the end of 2011, the Nielsen/McKinsey company had tracked over 181 million blogs around the world, up from 36 million in 2006. People are churning out more content than ever, and blogging remains an important avenue for consumer expression...
A recent study by McKinsey&Company asks if India can lead the mobile Internet revolution. McKinsey certainly seems to believe so, with predictions that India's 81 million web users will increase more than fivefold to reach 450 million by 2015, and...
Georgiadis previously served as EVP of Card Products and CMO of Discover Financial Services and was a partner at McKinsey and Company. While Google launched their new Offers service last week - a coupon product similar to Groupon, the company that...
We know that WOM is highly trusted by consumers (McKinsey estimated it's the primary factor in up to 50 percent of purchase decisions), but how do we identify the relevant conversations going on? While most digital marketers embrace the wealth of...
Prior to joining Google in 2003, Fox was a consultant with McKinsey many times a conversion happens a few hours, days, or weeks after a series of clicks and searches. But you already knew that. The bigger question that you -- and other Chief...
Before joining Google in 2003, he was a consultant for McKinsey & Company. It seems like I've just returned from Search Engine Strategies Toronto and it's already time to look ahead to SES San Jose. Wow, time flies when you're having fun.
A former McKinsey consultant and Dell veteran, William draws on a deep expertise in both business and marketing to help increase revenues for a wide range of clients. Simple things like a negative product review in a blog can be detrimental to your...
McKinsey remains the number one place for MBA students to work, followed by Google and then followed by Goldman Sachs. ZDnet reports on a 2006 Universum Survey MBA Edition, that shows Google has jumped from 129th place in 2005 to 2nd place this...
