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  1. Unruly Launches Tool to Predict ‘Shareability’ of Video Ads

    With Nielsen finding that 92 percent of consumers trust peer recommendations (Global Trust in Advertising Survey) and research from McKinsey stating that “a high-impact recommendation from a trusted friend conveying a relevant message is up to 50...

  2. Mobile Search Marketing for BRIC -- Country by Country

    A recent study by McKinsey&Company asks if India can lead the mobile Internet revolution. McKinsey certainly seems to believe so, with predictions that India's 81 million web users will increase more than fivefold to reach 450 million by 2015, and...

  3. Groupon Counters Google Offers By Hiring Exec. Who Worked On Their Local Offerings

    Georgiadis previously served as EVP of Card Products and CMO of Discover Financial Services and was a partner at McKinsey and Company. While Google launched their new Offers service last week - a coupon product similar to Groupon, the company that...

  4. Sovereign Wealth Saviours

    McKinsey Global Institute estimates that around $3.8 trillion is held by petrodollar funds and $3.1 trillion by Asian central bank-related funds, and that total could swell to $12 trillion by 2012. Government funds

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