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Mcdonald

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  1. Holiday Season Search Trends of Top U.S. Retail Brands

    All of Subway’s AdWords direct the user to their homepage, while some of McDonald’s AdWords are directed to the career section of their webpage. Fast Food: McDonald’s vs. The number of ads that McDonald’s and Subway are bidding on is extremely...

  2. Running Lean With AdWords

    For fun (actually part of a class we were teaching), my Vitruvian Way colleague Joel McDonald ran a 4-way ad headline split test on the broad match keyword “men’s jeans” that cost a total of $19.14 and took just over 24 hours (see the screen shot...

  3. How to Schedule Dayparting on Google AdWords

    My colleague Joel McDonald takes time of day several steps further. The research showed that tablets are a multi-tasking device that rarely leave the home, but are used in different ways at different times - which may change the ways and means you...

  4. Ask's Top Question in 2011: Was Kim Kardashian's Wedding Fake?

    McDonald's adds the McRib to its permanent menu Sometimes insightful and often hilarious, the lists give an overview of the topics and terms on the minds of millions in the U.S.and beyond. We've already looked at the top searches on Bing and AOL in...

  5. 5 Options for Choosing a Country, Region, or Language Selector

    McDonald’s is one such example: As a multinational company or a company that’s just launching internationally, choosing your country selector will be a critical decision for both usability and SEO. Usability: If it isn’t easy to locate, use, or...

  6. Bricks & Mortar Brands Still Reluctant About Mobile Marketing

    In conversation with senior marketing executives from established bricks and mortar brands, Hard Rock International (US), Mall of America, Oxfam America, New Jersey Nets, McDonald's Corporation and Local.com the survey found that when it comes to...