While McDonald's has made sure to secure its official website www.mcdonalds.com, it has not registered the domain www.maccyds.com (or even and www.macdonalds.com). McDonald's vs. Names.co.uk conducted research and found that companies such as BMW...
That means brands with verified accounts like Honda, McDonald's, and Walmart can see how Pinterest users organize and share their content on the network and learn more about how those users want to incorporate the content into their lives...
Digitas is another customer, and Sean McDonald, vice president and group director, search engine marketing for the agency, says, "It's a solid tool that really does a lot of the things we need to make our lives easier.
When McDonald’s set out to promote the livelihood of American farmer’s with their “Meet the Farmers” campaign, they didn’t stop to consider the potential dangers of using the somewhat ambiguous hashtag #McDstories.
All of Subway’s AdWords direct the user to their homepage, while some of McDonald’s AdWords are directed to the career section of their webpage. Fast Food: McDonald’s vs. The number of ads that McDonald’s and Subway are bidding on is extremely...
And I was guilty of this until I got schooled in the subject by my colleague Joel McDonald. If quality score is so important, McDonald should be paying less for keywords with quality scores of 10, and more for keywords with quality scores of 4.
For fun (actually part of a class we were teaching), my Vitruvian Way colleague Joel McDonald ran a 4-way ad headline split test on the broad match keyword “men’s jeans” that cost a total of $19.14 and took just over 24 hours (see the screen shot...
Both videos were uploaded to McDonald’s Weeping Prophet Productions channel on YouTube. Uploaded on July 5, 2012, by Jeremiah McDonald, the YouTube video currently has 5.8 million views as of this writing.
Clean and Ronald McDonald if not personifications of the brands they represent? When it comes to PPC ads, rather than trying to reinvent the wheel, it's useful to look at what's already working in other channels and test to see if it would work for...
If in doubt, look at big brands, for example, McDonald's, Apple, or Nike, for inspiration as to how far you should be adapting your website. With more than 73 percent of Internet users searching the web in a language other than English, the jump...
The top tweet on the @McDonald’s page attracted attention, but failed to engage users as they felt the large image of a Big Mac was too promotional. Brand page features include a large header banner and the ability to pin a select tweet to the top...
My colleague Joel McDonald takes time of day several steps further. The research showed that tablets are a multi-tasking device that rarely leave the home, but are used in different ways at different times - which may change the ways and means you...
McDonald’s Philippines New Commercial 2011 "BFGF" - 756,141 shares. Topping the chart were Darth Vader, a Hollywood Megamercial, Angry Birds, Kate and Will, and singing hamsters. Now, if you haven’t heard of Unruly before, it is one of the world’s...
Other launch partners receiving more robust brand pages include brands like Coca-Cola, Nike, Dell, American Express, McDonald's, Best Buy, Subway, JetBlue, and Heineken. Twitter unveiled a new site design yesterday during an event at the site of...
McDonald's adds the McRib to its permanent menu Sometimes insightful and often hilarious, the lists give an overview of the topics and terms on the minds of millions in the U.S.and beyond. We've already looked at the top searches on Bing and AOL in...
If McDonald's owned 70 percent of the U.S.burger market, would the government expect them to sell Burger King too in their restaurants? It's official: the search engine industry is playing at the big table.
McDonald’s is one such example: As a multinational company or a company that’s just launching internationally, choosing your country selector will be a critical decision for both usability and SEO. Usability: If it isn’t easy to locate, use, or...
Gmail product manager Paul McDonald and his team have been working with experts in motion technology and semiotics to develop gestures that will replace typing on a keyboard entirely. Continuing its tradition of making the world smile with faux...
In conversation with senior marketing executives from established bricks and mortar brands, Hard Rock International (US), Mall of America, Oxfam America, New Jersey Nets, McDonald's Corporation and Local.com the survey found that when it comes to...
These are the sites that exist for the purpose of selling links or trading links or come from Old McDonald's link farm. There are many love life parallels when it comes to finding potential link partners.
