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Maximum Daily Budget

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  1. Google Grants: An Introductory Search Advertising Guide for Nonprofits

    A daily budget must not exceed $330 USD, which is equivalent to about $10,000 per month. Assuming your AdWords budget stays the same over time, this allows you to pump more money into those other campaigns in your paid account throughout the month.

  2. The 5-Step Plan to PPC Prioritization for Maximum Profits

    From this exercise, we see that while this may take longer to execute, and would need a testing budget, this tactic could see a pretty big lift in profits over the base. On the other hand, while it is the biggest opportunity, improving conversion...

  3. Managing Management Effectively: 5 Amazing Tactics That Can Be Harnessed for Agency or In-House PPC

    For example, upping the maximum CPA bid by 10 percent in AdWords takes all of 10 seconds, is low-risk and could yield high rewards, whereas improving CTRs could improve profits too, but would take rounds of testing and media budget and likely need...