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  1. Google AdWords Enhanced Sitelinks Rolling Out Globally: How to Set Them Up

    The sitelinks extension allows advertisers to show links to various pages within the website below their ad text. There is a checkbox in the settings to activate the feature, which says, "Sitelinks: Extend my ads with links to sections of my site.

  2. SEO Techniques for Large Sites: How to Maximize Product Visibility in Organic Search

    It’s a mistake to focus off-page links on product-level URLs because it’s not scalable. There will always be at least some internal links from the home page to products. Also, from the user perspective, links to different categories from the...