Your daily budget is the maximum amount you're willing to spend each day to promote your Page. Facebook's Promoted Page Likes advertising rolled out globally this week, offering businesses worldwide a simplified way to get more Likes to their...
Channeling the idea through the right medium that your target audience is most likely to consume the information in will help you set yourself up for maximum success. If you’re going to invest large chunks of your budgets on creating share‐worthy...
Optimizing Videos for YouTube Search – ClickZTips and insights on optimizing videos for maximum YouTube visibility, strong brand impression, engagement, and viral social sharing. Enhanced campaigns get Google+ annotations and an upgrade center.
However, this approach makes it harder to cater to the long tail – hence the alternative strategy; "publish content as often as possible about as many things as possible in order to become relevant to the maximum number of users possible".
The regulation currently being discussed in the context of the future European General Data Protection Regulation, whereby a maximum fine of [two] percent of a company's annual turnover is provided for, would, on the other hand, enable violations...
The maximum image size for uploading to your company albums or timeline is 2048 x 2048 pixels. The maximum display size within a photo album is 960 x 720 pixels (landscape orientation). It seems they're just following users' lead; last year the...
The Bing Ads team wants to ensure you, our customers, have maximum transparency," and "will be updating our product to ensure advertisers can continue to seamlessly transition between both products. Google's Matt Cutts answers SEO questions.
Don’t just look for one link, think about maximum benefits. If you lend a hand and build relationships the proper way, you will achieve maximum benefits and results. Try thinking about link building as a way to build value and loyalty with people...
Suddenly the best ads were defined by searchers (win #1) selecting the messages of their favorite advertisers (win #2) to produce maximum clicky profits for Google (win #3). AdWords doesn’t have to be hard, complex, or time consuming.
Before getting started, keep in mind the following top tips to set yourself up for maximum success. With the recent rollout of their One Channel design, YouTube is aiming to evolve from – in Google's own words – "a video-based site to a channels...
Using this formula, I can tell for any given price point what is the maximum CPC that I can afford before I start losing money on this channel. A few months ago I wrote about the death of paid search and had to sustain the backlash of the paid...
The purpose of sharing content is to try and get the maximum outreach. You share quality content with the groups, circles, or people you're connected with on various social media platforms. If that content is valuable and informative, only then...
Thus, you need to take a few steps to set yourself up for maximum success before you begin testing. However, without the qualitative understanding you’ll be missing out on achieving your maximum profit potential.
Maximum Transparency Google dropped the Panda of paid search with enhanced campaigns, the most radical change to managing paid search in years. Product changes are inevitable, but the value is often mixed.
If you are in the enterprise and have specialized SEO professionals working for you, you will be better able to prioritize their efforts, giving you the maximum value from what they do. A GeekWire article, "We Need More Startup Marketing Minds (a.k.a.
Shelving is seen when lowering the maximum cost-per-click (max CPC) so that it costs less to generate a conversion. CPA starting to get high? Lower the bid price to compensate. That's the automatic reaction for a lot of us who run paid search...
The most effective digital marketing strategy would utilize both search and social to their maximum potential. Fortune 500 companies are showing that social can be a very effective marketing tool, particularly when it comes to brand awareness and...
If you have a clear understanding of your ideal CPA, or perhaps the maximum you’d like to pay for each conversion, then consider either target or max CPA bidding. Core KPIs just fluctuate without a seeming trend, profits slump and it becomes an...
Let Google automatically adjust keyword bids to hit a target or maximum cost-per-acquisition. This bidding method allows you to set maximum bid levels for Actions, Reach, Social Impressions and CPC. So here is a question: How are you managing your...
You’ll need to understand where and how to look for instances where, for example, your first page bid is greater than the maximum CPC. But just how much savings would that be? And would it be worth dedicating your efforts to increasing it, or would...
