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  1. How to Create Effective Content to Help SEO & Sales: 3 Top Ideas

    Channeling the idea through the right medium that your target audience is most likely to consume the information in will help you set yourself up for maximum success. If you’re going to invest large chunks of your budgets on creating share‐worthy...

  2. 5 Reasons SMBs Should Focus on Search, Not Social for Customer Acquisition

    The most effective digital marketing strategy would utilize both search and social to their maximum potential. Fortune 500 companies are showing that social can be a very effective marketing tool, particularly when it comes to brand awareness and...

  3. Recharge Your PPC Profitability: 5 Ways to Diagnose & Treat a Paid Search Slump

    If you have a clear understanding of your ideal CPA, or perhaps the maximum you’d like to pay for each conversion, then consider either target or max CPA bidding. Core KPIs just fluctuate without a seeming trend, profits slump and it becomes an...

  4. Is Your Quality Score Costing or Saving You Money?

    You’ll need to understand where and how to look for instances where, for example, your first page bid is greater than the maximum CPC. But just how much savings would that be? And would it be worth dedicating your efforts to increasing it, or would...