ACTING DISRUPTIVE" – Max Lugavere looks at Hollywood's biggest names away from the cameras as they launch tech and new media start-ups. According to the latest data from the comScore Video Metrix service, 182 million Americans watched nearly 41...
After a bit of technical wizardry (because I needed my account rep's assistance to get this to work), I was able to exclude people in the paid search audience from seeing the ads in the search network by creating a Branded Search Retargeting...
If you're unsure what to set as CPM max, start at what you would pay if you were using CPC and start gradually increasing it. Gone are the days were "buzz" and "hype" were unquantifiable and impossible to tie back to ROI.
I've noticed on my Android phones that when I get close to my max CPU usage, everything slows down – apps, Internet connectivity, and even at times, my native search engines. We're juggling projects, clients, deliverables, deadlines, and tons of data.
Even if those SEOs were at the max end of 10 customers, that means most SEOs are only bringing in a maximum of $5,000 to $10,000 per month from customers, with another 25 percent bringing in between $2,500 to $5,000.
Depending on this preference and the size of the screen on which they're viewing your content, they may see the image at up to the max upload size, 2048 x 2048. The max file size for images for Facebook Ads is 5MB.
Google uses it as a factor to calculate your rank score in its auction and your AdWords ad rank is your max CPC x quality score," Jen points out. There must be 101 misconceptions about quality score on blogs and discussion forums right now.
To give you some idea of the depth of data that Facebook holds about us all, it's worth pointing out the famous example of Austrian student Max Schrems, who requested a copy of all of his data from the Palo Alto, Calif.based corporation.
It’s time to push your video marketing to the max. You’ve probably noticed the surge in online video. It’s being touted as the hottest content marketing trend, Harlem Shake videos have saturated the Web and it makes us all wonder if more video isn...
You can also view other metrics within CBP (e.g.page load time, engaged time per page (which can be a helpful indication of how well your content and site are doing), 30-day max of concurrent visitors, etc.
Going old school, you can determine your “true” max CPC by multiplying your CPA goal by your conversion rates, then adjusting for the average CPC to max CPC ratio. There are 101 ways to get distracted with Quality Score and Share of Voice, but...
Shelving is seen when lowering the maximum cost-per-click (max CPC) so that it costs less to generate a conversion. When lowering the max CPC, almost invariably, the quality of the conversions you're attracting sees a decline.
Alternatively, you can try enhanced CPC bidding (as long as you have conversion tracking installed), which still works on manual bidding but will adjust your Max CPC bid on the chances of the ad converting.
As mentioned above, AdWords ads that are run through the Google Grants program have a $2 max CPC. That's right, Google takes care of the bill via its Google Grants program. It's astonishing how many nonprofit organizations (or people in general...
On the GDN, conversion tracking is standard (Google is way, way ahead of Facebook in reporting – and monetization); the price we are willing to pay on the GDN backs into the requirement of CPA, which Google provides, and the platform can therefore...
Yeah, ideally you should, you don’t need to have a more rich anchor text than 10, 20 percent max. I recently had the pleasure of interviewing Neil Patel, founder of KISSMetrics. We discussed SEO link building best practices, misconceptions, and...
Make sure that when you run through it you’re within a minute or so under the max time that you’re given to speak, as you don’t want to run the risk of the ignominy of being hooked by a moderator. Once you’ve attended a few search and social...
Microconversions Will Max Out People are always looking to the future marketing trends. Well, let’s face it, it can be pretty exciting and exposes new possibilities, opportunities, and growth potential.
Improve overall ad position (Ad Rank = Max CPC x Quality Score). Quality score is one of the most misunderstood concepts in paid search. Too frequently, PPC managers associate bid strength with quality score or create loose and even mythological...
Don't max out offers at launch time. Crowdfunding is a proven way to raise capital and go-to-market at the same time. But, don't launch a crowdfunding campaign without a clear strategy and agile plan including three key components.
