Search and Offline ConvergeAt Search Engine Strategies in San Jose last week, ClickZ editor Matthew Nelson saw lots of evidence of the interaction between search with other media. We've collected all the search marketing news from selected posts to...
Search and Offline ConvergeAt Search Engine Strategies in San Jose last week, ClickZ editor Matthew Nelson saw lots of evidence of the interaction between search with other media. Want a snapshot of the day's search marketing news?
At Search Engine Strategies in San Jose last week, ClickZ editor Matthew Nelson saw lots of evidence of the interaction between search with other media, including offline media. He shares his experiences at ClickZ News in "Search and Offline...
Matthew Nelson has more details at ClickZ News. Search marketing agency Reprise Media was acquired by the Interpublic Group, and rolled into its large stable of advertising and marketing services agencies.
Horan spoke of eschewing a top-down approach, opting for one that allows IAC to "come at it like an average consumer and try to get things done," according to Matthew Nelson at ClickZ. Peter Horan, CEO of IAC/InterActiveCorp Media and Advertising...
