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  1. Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now

    Unfortunately, understanding why Panda arrived is often a confusing subject for webmasters that have been impacted. The fact of the matter is that deciphering a Panda hit can be a tough endeavor for someone who isn't dealing with SEO on a regular...

  2. The Pros and Cons of Big Data Democratization

    Subject matter expertise often leads to data stewardship (i.e.greater accuracy and less susceptibility to multiple incongruent data trends and unexplained inconsistencies). Debates on this subject usually happen in the upper echelons of an...

  3. FTC Giving Native Advertising a Closer Look

    The FTC has announced they will hold a workshop on the subject of native advertising on December 4. The FTC has been closely looking at the matter of online advertising. While the fact that holding a workshop isn't necessarily that big of news, the...

  4. Recovering from Penalties, Penguin, and Panda

    Guest posts at sites that aren't directly related to the industry or subject matter of your business can be a red flag to Google. Google has sent web publishers into a tailspin with Pandas, Penguins and penalties.

  5. Google Revises Link Scheme Definitions: Guest Posts, Press Releases, Advertorials Can Hurt Rankings

    The sites that link to you can provide context about the subject matter of your site, and can indicate its quality and popularity. Google had issued two warnings about advertorials earlier this year, including one Google Webmaster Help video which...

  6. Attention Digital Marketing Director: Read This for Your Social Media Success

    This includes your graphic designer, developer, PR person, publicist, online media manager, web analytics person, social media manager, subject matter experts and bloggers. You're given the keys with strong expectations that social will just work...