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  1. Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]

    Both men and women have passionate views about the topic, and the subject is multifaceted and multilayered. The debate goes on about the gender gap – and that's true no matter what the industry, and no matter how much some people may want it to go...

  2. Why You Need to Own Your Data & Digital Assets

    When the website "code" is created and owned by a third party, every business using that code is subject to the creator's interpretation of best practices and the ability to keep up with emerging security risks, usability expectations of customers...

  3. Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now

    Unfortunately, understanding why Panda arrived is often a confusing subject for webmasters that have been impacted. The fact of the matter is that deciphering a Panda hit can be a tough endeavor for someone who isn't dealing with SEO on a regular...

  4. The Pros and Cons of Big Data Democratization

    Subject matter expertise often leads to data stewardship (i.e.greater accuracy and less susceptibility to multiple incongruent data trends and unexplained inconsistencies). Debates on this subject usually happen in the upper echelons of an...

  5. FTC Giving Native Advertising a Closer Look

    The FTC has announced they will hold a workshop on the subject of native advertising on December 4. The FTC has been closely looking at the matter of online advertising. While the fact that holding a workshop isn't necessarily that big of news, the...