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  1. 3 Must-Know Findings About Cross-Channel Attribution

    If your organization doesn’t have an attribution champion, make it your goal to become the subject matter expert and seek out sponsorship and support from key stakeholders to build your case. While there have been technological advancements that...

  2. Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]

    Both men and women have passionate views about the topic, and the subject is multifaceted and multilayered. The debate goes on about the gender gap – and that's true no matter what the industry, and no matter how much some people may want it to go...

  3. Why You Need to Own Your Data & Digital Assets

    When the website "code" is created and owned by a third party, every business using that code is subject to the creator's interpretation of best practices and the ability to keep up with emerging security risks, usability expectations of customers...