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  1. Writing Your Way to the Top of Search and Social Results

    It’s the reviews that matter most to today’s social-savvy consumer. But quality content of 400 words is about what today’s social and mobile readers really have time to read. We are writing for the attention deficit mobile user and the desktop...

  2. "Content Performance Marketing" – 3 Steps to Future Success

    First, you’ll need to understand what content metrics matter. Is your content mobile-ready? How much of your traffic is mobile, and how well is that segment engaging with your content? Mobile devices: Look at your content’s performance by device type.

  3. Google Informs Webmasters of Faulty Redirects for Mobile Users

    This is what happens, for example, when a desktop site redirects smartphone users to the mobile site’s home page, no matter what URL within the site they are trying to access. Google wants webmasters to be proactive in the matter, and, as a result...

  4. Google Reveals What New & Expectant Parents Search For

    Looking to reach consumers in these big moments that matter? It makes sense that content and campaigns should look great on mobile, then, and not just as a subset. Searches about baby development were 72 percent mobile in Q1 of this year (Google...

  5. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Adams pointed me to a post on gShift's blog where they talk more about this, and stated that while Hummingbird is the future of search, and centered on voice search and the mobile era, it's really about lending a certain level of comfort to Google...

  6. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    Make the content fit the screen: Consider using responsive web design to ensure the content fits all screens, no matter what the device. The Search Agency today released a new mobile scorecard report, which looked at the Top 100 Web-only retail...