There's also the matter of format: Will Facebook's Open Graph actions ("liked", "ate" "read", etc.capture the nuance of local merchant quality in the way that Yelp's long-form reviews can? The true pace of mobile and local search can be seen when...
No matter how easy the platform providers tell you it is, all you have to do is talk to a few companies who have made the investment to realize they aren’t using the tools to their potential. From search marketing to social media, these are...
Also, a neglected Google+ brand page doesn't necessarily say as much about the lack of brand engagement on that platform (or any social media platform for that matter), but perhaps more about those running social media for those brands.
A competitive edge is something that you always want to keep, no matter what type of business you might be in. Starting and being a small business is a scary thing, especially with all the big businesses out there that you will likely have to...
No matter what business or what platform, the more high quality photos the more interesting your page is going to be. Yelp has remained a leading review site for local businesses for quite some time. Although the restaurant industry is no doubt the...
The difference between then and now is that with advent of search, social media, and mobile devices, advertisers can no longer rely on TV and radio (or banner ads for that matter) to deliver a captive audience.
At the same time, consumers expect a seamless and relevant experience no matter their platform of choice. A recent survey by Telemetrics and xAd showed that 50 percent used their mobile devices to start the discovery process and 46 percent used...
They matter. I'm glad Facebook launched Graph Search, since I often joked that the previous search functionality was so bad, you could barely find yourself. I gained access to Graph Search on January 17, and have completed an enormous amount of...
But it doesn't matter program you use, just that you're setting yourself up to make social and sharing work for you. You're running around all day, you're battling your email and you're taking care of your customers.
It's only a matter of time before Google Now is made available for desktop users. In their line up of latest releases, we've seen Google+, Google+ Local and now, well… Google Now. The release of Google Now nearly a year ago didn't make waves, as it...
The Palestinian National Authority also commented on the matter at the BBC: Google has placed itself smack dab in the middle of a geopolitical conflict in its move to change the name of Google.ps from "Palestinian Territories" to "Palestine.
Those who learn by verbalizing the subject matter fall into this category and learn best by, for example, reading out notes to process and retain information. What do Tiger Woods, Tom Cruise, Jim Carrey, and Serena Williams have in common?
Rel=author and rel=publisher tags are probably (IMHO) the first in a series of standardized "tags of authority association", but beyond these webmaster defined signals are a wealth of corroborating signals of expertise and trust in an entity's...
Any decent consultant is going to want to get some subject matter expertise from the inside. We've all had those moments where we feel that we've explained our point perfectly, there's no way they can say no, none whatsoever.
I don't think it's a matter of percentages though," Barone said. Not only was a great way to put finally put faces to names, it was an opportunity for us to really hone in on the root of this sexism in tech debate.
If people don’t know we exist, they won’t ever see our blog or articles or social media, no matter how great they are. Fact: As SEOs we have far more power than we realize. Especially now, most of us do a lot more than simply build links or worry...
The editorial calendar decides high-level subject matter and development frequency of content you will create going forward for your blog, resource center, and social channels. To the world outside of your colleagues, clients, and partners, your...
After releasing a barrage of new reports to help you understand attribution from multi-channel funnel reports, attribution modeling, and social data partners, Google realizes that site owners need to better understand customer journey from first...
If you're an SEO firm, getting there may be a matter of upskilling your client service, sales, and service delivery teams. It may also be a matter of upgrading your deliverables and audits as shown above to plant the seeds of local, social, mobile...
Google+ Hangouts allow you to involve a native translator into the Hangout no matter where he/she might be located. Expanding internationally is extremely challenging. You may want to consider building out an international presence to help your...
