SEO News

Matter

RSS
  1. PPC Optimization & Balancing the Relationship Between Metrics: Top 3 Things to Consider

    No matter what you do – raise bids or lower bids, add keywords or add negatives – you're always balancing the forces of efficiency and volume. Last month I posted an article that looked at the relationship between click-through rates and average...

  2. Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]

    The debate goes on about the gender gap – and that's true no matter what the industry, and no matter how much some people may want it to go away. Those two facts lead me to believe that it is not merely a matter of personality factors as they...