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  1. 14 Top-Notch Resources to Help You Become a CRO Expert

    He raises controversial points like your conversion rate doesn't matter and why too much segmentation is bad for your marketing. Improving these metrics will obviously improve sales, cost per acquisition, cost per lead, and most KPIs that matter to...

  2. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    While much of the ground work has been laid for perfecting paid search and how well it works for retailers' customer acquisition goals, the fact of the matter is that retailers still have plenty of opportunities to learn more about their customers...

  3. 4 Amazing Things You Simply Must Know About Sensational Headlines

    Gorgeous Libraries Where You Can't Be Naked No Matter What The best content with a boring headline that does a poor job of giving the reader a reason to click has failed. Studies have shown that up to 80 percent of readers never make it past the...

  4. Top 10 Skills That Separate Real UX Designers from Wannabes

    The good UX designer can walk through your current design (or any similar design, for that matter) and point out limitations with the design, describing why they are limiting factors. UX design was largely unappreciated for many years, but the rash...

  5. 5 Takeaways From the World Cup for Global Search Marketers

    Just try and fine-tune your approach and you'll be successful no matter what market you're trying to reach. It doesn't matter what team, country, or company you represent. It's been reported that advertisers spent as much (if not more) on World Cup...