The Microsoft-Yahoo bid put the spotlight on big winners and big losers in the search game. Your life won't change tomorrow as the acquisition plays out in the media. Here are eight trends that will change your company's search engine strategies.
In today's Search Ads column, "Microsoft-Yahoo: Search Marketing Trends That Matter," Matt Spiegel shares eight trends that will change your company's search engine strategies. Search optimization and advertising is gaining its rightful place among...
In response to my recent column about a reader's personal experience breaking into the search marketing world, I received an interesting e-mail from another reader. She positioned herself as a potential apprentice and asked me to answer the...
In today's Search Ads column, "Search Marketing Skills: Tips, No Tricks," Matt Spiegel shares the most important skills needed to break into the search business. If becoming a search apprentice is one key to learning, how does one become an...
Some of the biggest companies in the world took the stage at SES Chicago to discuss SEO (define) and SEM (define). Not, though, in a silo. Several weeks ago in my column, "Breaking Down Silos: Specialization with Integration," I reviewed the lack...
In today's Search Ads column, "Search Engines, Silos, SES Solutions," Matt Spiegel shares details of a panel discussion he participated in at SES Chicago where it was noted that if we begin by asking questions about the needs of the consumer, then...
Matt Spiegel: What exactly did you do after school? Meet Matt Spiegel at SES Chicago from December 3-6. The solution? Developing new talent, including the future leaders of search marketing: talented students still in school.
In today's Search Ads column, "SEM Mentors: The Apprentice," Matt Spiegel shares an exchange with an SEW reader, an SEM apprentice turned mentor. In a previous column, it was suggested that the search marketing industry needs to take responsibility...
Meet Matt Spiegel at SES Chicago from December 3-6. I'm on to a similar theme this week; however, I'm addressing a whole different knowledge gap. I'm now pondering how well our industry is dealing with key decision makers (CMO's, VP's Media...
In today's Search Ads column, "Knowledge Gap: CEOs, CMOs, VPs and SEM," Matt Spiegel discusses the need to help those decision-makers realize that because they now have more knowledge doesn't necessarily mean they are prepared to make key...
Meet Matt at SES Chicago from December 3-6. There's a tradeoff most people face in the process of hiring a search marketing team: hire people with less business experience who are likely more familiar with search (even if only from their own...
In today's Search Ads column, "Search Marketing Staffing Crisis," Matt Spiegel offers a solution to the search marketing staffing crisis, but it's going to require some outreach on all our parts. There's a tradeoff most people face in the process...
Meet Matt at SES Chicago from December 3-6. Or maybe the disturbing news around the search world really has made people edgy. All I know is that it seems like every article on search I've read in the last couple of weeks is full of angst.
In today's Search Ads column, "The Future of Search: Strategy, Execution, Evolution," Matt Spiegel dispels a few myths, and offers advice to put these concerns in perspective. These days, search marketers seem to be filled with high anxiety, fear...
Meet Matt Spiegel at SES Chicago from December 3-6. My wife and I make an annual pilgrimage around this time of year for some good food, poker, and relaxation (yes you can relax while in Vegas). Knowing I'd have a deadline only 24 hours after...
In today's Search Ads column, "Searches in Vegas, Stay in Vegas," Matt Spiegel shows that, just as there's no sure thing in a casino, there's no sure thing when it comes to paid search utilization. In so many ways, Las Vegas is the best-marketed...
In my column last week, I highlighted some of the more memorable moments from Google's annual partner summit. One of the many highlights: a discussion of brands and authenticity. Marketing executives have faced a rough few years as the keepers of...
In today's Search Ads column, "Search and Brand Authenticity," Matt Spiegel tries to get to the bottom of this paradox. CMO life expectancy shrinks. Search for brand authenticity grows. With the need to market an authentic brand, it's time for...
I borrowed the phrase "brain food" from Matt Spiegel, the SEW Expert who gave our readers an inside ticket to Google Zeitgeist, the exclusive partner summit. SEW Matt explains (no cuts) some of what's lost in translation at Google Zeitgeist and why.
Google Zeitgeist is not your typical partner summit. Advertising? Doesn't really make the agenda until day two. Search? Not a dedicated topic at all. Instead, in inimitable Google style, last week's Zeitgeist featured a two-day feast of brain food...
