SEO News

Matt Lawson

  1. Google Product Listing Ad Search Clicks Up 210%, PLA Budgets Grow 600% [Study]

    Although conversion figures were unavailable, Matt Lawson, VP of Marketing for Marin Software, noted that a strong click-through rate is indicative of a healthy conversion rate. Given click share of PLAs was increasing prior to Q4, we do expect the...

  2. Marin Software and BoostCTR Partner for Scalable Ad Copy Optimization

    In a written statement, Matt Lawson, vice president of marketing and partnerships at Marin Software explained, “Constantly writing and testing ads across multiple campaigns and at scale is a major pain point for online advertisers and agencies.

  3. Tasty Thanksgiving 2011 Searches: Deep Fried Turkey, Turducken & Pumpkin Pie

    We assume that’s because Mom already has that recipe down pat; so, no need to panic,” says Marin’s Matt Lawson. Thanksgiving recipe searches peak prior to Thanksgiving each year. Thanksgiving turkey recipes” skyrocketed on Google (950 percent in...

  4. Campaign Overload: How Search Marketers Can Overcome Fragmentation

    I'm not the first to predict an increasingly fragmented online marketing landscape in 2011. With consumers rapidly jumping between channels -- price-checking on their iPhones, turning to social networks for product information and coupons, and...