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Matt Cutts Selling Links

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  1. Google Penguin 2013: How to Evolve Link Building into Real SEO

    Google's Distinguished Engineer Matt Cutts recently stated that Google is actually pulling back on Panda because of too many false positives. Google has just rolled out Penguin 2.0, a large algorithmic update promising to go “deeper” than the 2012...

  2. Penguin 2.0 Forewarning: The Google Perspective on Links

    In fact, here's what Google's Distinguished Engineer Matt Cutts said about it in my last interview with him, when I asked him if he felt the concept of link building was itself problematic: I can't project the exact best strategy for sites that I...

  3. Internal Linking to Promote Keyword Clusters

    In my calculations I am not factoring in the evaporation of weight that occurs with every link (Matt Cutts discussed this at second 40 in his video here). To put this in the context of internal links, a link from the homepage of a site or another...

  4. SEO, Why You Are Doing it Wrong

    Matt Cutts posted his own example of “spun content” on the Official Google blog in the announcement of the algorithm update later dubbed “Penguin. In a nutshell, the two months that he had commissioned article spinning, March and April 2012, just...