Google is the web's most discerning user – MattCutts, March 2013: "What Google wants is what users want" and Bing is very close behind (if not in a slight lead thanks to Duane Forrester). MattCutts admitted it on video back in 2009, and my...
In a new Webmaster Help video, Google's Distinguished Engineer MattCutts reveals five of the biggest basic SEO mistakes webmasters make, and suggests a few ways to improve your website. To fix this, Cutts advises clicking around your website to...
In fact, Google's Distinguished Engineer MattCutts is on record saying that .edu TLDs don’t carry more weight than other extensions. Much of this preoccupation stems from a belief that Google bestows magical SEO powers on .edu top-level domains...
MattCutts, Google's Distinguished Engineer, posted answers to a couple of questions on the YouTube GoogleWebmasterHelp channel: One page out of millions gives Mozilla trouble with Google. Enhanced campaigns get Google+ annotations and an upgrade...
MattCutts, the head of webspam at Google, has recorded an enormous amount of videos offering suggestions to help website owners create quality websites that perform well in the search. The Short Cutts - The Actual Answers To Every MattCutts Video
Google's Distinguished Engineer MattCutts answered a couple of questions on the YouTube GoogleWebmasterHelp channel: A new analysis says Google Image Search traffic is down 63 percent on average. How Google’s Image Search Update Killed Image SEO...
In this video, Google's Distinguished Engineer MattCutts explained that a Google employee won't open an external file or visit an unknown website for fear of picking up malware. In this video, Cutts explains that if you have manual action taken on...
As MattCutts cited at SES San Francisco last year, if you're looking for poison control in an emergency, it makes sense that Google immediately provides you with the local number at the top of the page, rather than making you click through to...
Google's MattCutts and former ex-Googlers talk spam, rankings, and SEO tips. MattCutts was back on the YouTube GoogleWebmasterHelp channel answering questions: Google has safer results than Bing, Yandex, and Blekko.
To paraphrase Google’s web spam lead MattCutts the algorithm filter has "iterated" to date but there will be a "next generation" coming that will have a major impact on SERPs. Unless you've had your head under a rock you've undoubtedly heard the...
Google's MattCutts answers SEO questions. Google's Distinguished Engineer MattCutts answered a trio of questions on the GoogleWebmasterHelp YouTube Channel: Google Shopping integrations in universal search drop 79% after shift to paid model...
In fact, here's what Google's Distinguished Engineer MattCutts said about it in my last interview with him, when I asked him if he felt the concept of link building was itself problematic: I can't project the exact best strategy for sites that I...
A former member of MattCutts' search quality team was recently quoted as saying:
getting a link from a high PR page used to always be valuable, today it's more the relevance of the site's theme in regards to yours, relevance is the new PR.
Yes, the Penguin update has demoted the rankings of sites, but as Google's Distinguished Engineer MattCutts has explained, Penguin is an algorithmic change, not a penalty. Google’s next iteration of Penguin could lower the tolerance level for...
What Would MattCutts Do (WWMCD)? Page metrics are hugely important, especially when you consider that Google is clamping down on advertorial links. Panda and Penguin, Google's major algorithmic updates targeting thin content and unnatural linking...
Google Panda will soon evolve from monthly (or so) manual refreshes to a constant part of Google's real-time algorithm, according to Google's Distinguished Engineer MattCutts. Rather than having some huge change that happens on a given day, you’re...
You can expect another Google Panda update to roll out this Friday or Monday, according to Google’s Distinguished Engineer MattCutts. Also, Cutts has revealed that Google is working on a significant change to the Penguin algorithm.
Google's Distinguished Engineer MattCutts has hinted at an upcoming Google update that is aimed at protecting searchers by lowering the rankings of merchants. Last year at SXSW, Cutts hinted at a coming algorithm update to punish sites guilty of...
A former member of MattCutts team said that “relevance is the new PageRank”, which makes sense. Google and readers love long-form content so why not give them what they want. Discovering high ratios of irrelevant links is a perfect way for Google...
After Interflora and several UK newspapers were punished, it became clear in a Google Webmaster Central blog post by Google's Distinguished Engineer MattCutts that at issue were “advertorial” pages. UK flower delivery site Interflora, banished...