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Matrix

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  1. The Difference Between App to App and Web to App Advertising

    The chart below has the same matrix set up but shows the results if you want to measure event attribution (versus install attribution as above). This always on phenomenon presents a perfect opportunity for advertisers to drive meaningful engagement...

  2. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Organic search and content are excluded from the Data-Driven Opportunity Matrix and for good reason: the data is no longer available. Google Analytics offers an "Opportunity Matrix", which presents Access and Empower as pre-requisites to see...

  3. PPC and SEO: Higher Conversion Rates Fuel the Need for Better Integration

    To help our teams and our clients consider points of natural integration, we created the below “Integration Matrix. This matrix is used to help remind us as we create deliverables to be mindful of these integration points across search, social, e...

  4. Can Facebook Graph Search Disrupt the Google Habit?

    Google clearly occupies the coveted upper-right quadrant on the utility-frequency matrix. Habits are hard to break. Whether it’s smoking, drinking, or something as benign as leaving your dishes in the sink as opposed to putting them directly into...

  5. 6 Reasons You Should Use Market Surveys in Link Building Campaigns

    But you can improve on this even further by asking for people’s opinions in a "matrix question. An in-depth market survey on behalf of your client can be a rich source of original material that brings you many content ideas and multiple business...

  6. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    The Matrix" (Neo takes the blue pill! Google’s practical jokes began a day early in 2012, with 8-Bit Google Maps, Chrome Multitask Mode making their debut, then continued early this morning with the YouTube Collection, Google Racing, Click-to...

  7. Funny Flirting with Siri; The Apple of My iPhone

    Siri's favorite color seemed to be a reference to the Matrix film, a digital universe of green numbers simultaneously calculating different dimensions. Not being in possession of an iPhone 4S myself, I have been borrowing one from the Incisive US...