SEO News

Mathematical Formulas

RSS
  1. Those Mysterious Quality Scores: Fundamentally Simple

    You may have also heard that PPC quality scores are calculated by semi-secret scoring software wielding complicated mathematical formulas, all dancing in real time to confound advertisers' efforts to understand, much less manipulate to "game the...

  2. Google: The Spy Who Loved Me

    What worries me: Google doesn't understand us any better than we understand the mathematical formulas of search engine algorithms. Hal Varian, Google's chief economist and occasional Freakonomics Blog guest blogger, posted "Why data matters" on the...

  3. How to Drive More Organic Traffic by Understanding Search Engine Algorithms

    So, to help ease some pain, I figured I'd address many of the most common questions about keeping up with the search engines' ever-changing mathematical formulas that rank search results. This morning over at Seattle-based blog SEOmoz, Rand Fishkin...