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  1. Landing Page Optimization: How to Identify Testing Opportunities

    The cool thing is it does all the heavy lifting: it knows there are two variations, it knows how many conversions happened based on those variations, it does all the complicated math in the background to make sure the tests are significantly...

  2. Ada Lovelace Google Doodle Celebrates First Computer Programmer

    Her mathematical influence undoubtedly came from her mother, who was so afraid Ada might take after her poet father that she imposed on her a strict regimen of science, logic and math studies. A Google Doodle today celebrates mathematician Ada...

  3. After Panda & Penguin, is Google Living Up to Its Great Expectations?

    Google is like a young teenager stuck on some difficult math problem. It all starts with Google, doesn’t it? Not really – it’s all about Google today because Google is the most used search engine. Google, like any other software, evolves and...

  4. The 5-Step Plan to PPC Prioritization for Maximum Profits

    Things you’ll need: Some Excel knowledge and some basic math skills. Next, using simple Excel math calculations, plug in the assumptions for each opportunity to see how it could affect profit. If the goal is profit maximization, what’s the ideal...

  5. Managing Management Effectively: 5 Amazing Tactics That Can Be Harnessed for Agency or In-House PPC

    For example, if you want extra budget to test ads that will improve profitability, do the quick math to estimate about how much the test could cost you. If you were to ask the most successful pay-per-click experts around, they’d tell you that in...

  6. Why Quality Score is One of the Least Important AdWords Metrics

    Doing the math, they point out that the higher your quality score, the less you have to pay per click to outrank your competition. Recent discussion among search marketers over whether lowering a keyword bid can lower quality score reminded me of a...