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  1. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Doing some simple math from these variables, gShift can estimate this site had 75 people coming from that keyword, "barrie condos. Much of this is due to the progress we've made in technology. More data means more choices and more ways to interpret...

  2. Task Analysis: The Key UX Design Step Everyone Skips

    You do the math. After 25 years of user experience (UX) consulting, I can easily state that pretty much everyone skips the critical step that guarantees success: task analysis. Some folks claim to do it, but what they do is not task analysis.

  3. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    The basic Internet math of "traffic * conversion rates = conversions" goes a long way here, but don’t be afraid to dig in and get the data you need if your situation is more complex — assisted conversions, custom dimensions and events can all bear...

  4. 2 Essential Pivot Table Skills for Marketers: Summarizing Data and Calculated Fields

    Whatever you're focusing on in your pivot table, Calculated Fields allows you to do the math behind the scenes. Calculated Fields: Use Smarter Math for Accuracy We've previously covered a few basics for pivot tables, a powerful Excel tool which...

  5. Gamification in Marketing: Lessons from the Khan Academy Website

    Basically, Khan Academy’s math program is a video game, where the content happens to be solutions to equations. My children homeschooled and I was nervous about being their math teacher, until we discovered KhanAcademy.org.

  6. Top 3 Ways SEO and Social Can Work Together to Make Each Other Insanely Successful

    Suspending math rules for a second, the synergies between SEO and social media working together (if done properly) can make one plus one seem like four. Regardless of whether you're in-house or agency-side, there are huge profits to be gained from...

  7. Landing Page Optimization: How to Identify Testing Opportunities

    The cool thing is it does all the heavy lifting: it knows there are two variations, it knows how many conversions happened based on those variations, it does all the complicated math in the background to make sure the tests are significantly...