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  1. The Bitter Harvest: The Redzone Saga Continues (Linden Lab Has a Problem on Its Hands)

    But as I mentioned last week, the system is critically flawed due to how it matches people via IP. Due to the way the system matches people with IPs, there's a good chance that the others your account has been matched with are people you've never...

  2. Those Mysterious Quality Scores: Fundamentally Simple

    They want advertisers to get site visitors whose intent -- expressed as a search query -- exactly matches what's offered by the advertiser's site. If you've been following the preceding 14 installments of this column, you've already learned the...

  3. Killer PPC Ads: The Final Word

    This helps ensure the person viewing the ad makes draws the all-important conclusion, "This ad exactly matches the intent of my search. Last week's column, "Killer PPC Ads: The Fundamentals," sparked quite a lot of reader feedback.

  4. Search Engine Results Chart

    For example, if a search at Lycos fails to find a match in information from LookSmart, then matches from Yahoo provide answers. Clicking on a search engine's name in the first column of the chart provides a description of that search engine and a...