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  1. How to Optimize Your Content Strategy With Social Listening

    Strengthening your product descriptions and providing insights on how specific gear matches up with body weight/size could help sway those users to making the purchase through your site. With several successful social networks, accompanied by the...

  2. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    Google is going to want to match users with content that closely matches their query. And that impact has been fascinating to analyze. Once I heard the official announcement from Google's Matt Cutts, I began to dig into sites that had been impacted...

  3. 4 Keyword Research Techniques in an Age of Vanishing Keyword Data

    Make sure your result matches the query that people are searching for. The other week, we went a little crazy – it's cool, we came back – over a rumor that Google would start blocking paid keyword data for AdWords advertisers like it did with "(not...

  4. Pick Up on Current Events for Link Building

    Even announced events like the Olympics, sports matches, festivals, and award shows can become too crowded with every brand shouting for attention. Giving your website an active role in current events is a lot more efficient than creating the media...

  5. The 4 Most Interesting Features in Google Shopping Campaigns

    How Google matches SKUs to queries. Last week, Google confirmed that it would be forcing migrations from the current PLA format to the new Shopping Campaigns by August. Immediately many compared it to last year’s enhanced campaign migration.

  6. New BloomReach Tool SNAP Personalizes Site Search, Navigation for Shoppers

    If site experience – search, navigation and personalization – relies on tagging, rules and a collection of disjointed widgets, businesses miss opportunity at best and possibly damage their brands.BloomReach SNAP understands your customers...