Select a domain name that exactly matches what searchers want, but don’t select an exact match domain name even if that’s what searchers want and that’s what you do. As the Penguin 2.0 dust settles the SEO pundits are racing to interpret what...
But now a user who matches your keyword and is nearby at the right time of day can be targeted easily. By increasing your bid when the user matches more and more targets at once you are refining your spend towards those users you think will convert...
Understanding your market, clients, potential users, and competitive environment is a large project management task that should kick off your design and build process and ensure your site matches what potential customers/users are looking for.
Content: How well the content on the page matches what the content is supposed to be about from the title and the header. BloomReach announced today the release of its “Continuous Quality Management” (CQM) technology, which aims to automate web...
Understand what users are searching for, and then make sure you provide high quality and useful information that matches what they are searching for. I'm glad Facebook launched Graph Search, since I often joked that the previous search...
Sites can use this insight to adjust their editorial calendar and provide content that matches reader interest by time of day, day of the week and device. Content strategy is all about matching visitor intent with the right message to meet user...
Users won't have time to read, but they will make a quick decision on whether the format they review matches an expectation. By monitoring user interaction on a per query basis, website owners can identify consistencies or deficiencies in matches...
HTML/schema NAP matches +Local page NAP Google Places was recently replaced with Google+ Local – a merging of Places and Plus that serves up your Google+ Local listing in Search and Maps results on mobile devices and traditional browsers.
It's a lot of work, but like any good linking campaign the input matches the output. Now, the importance of on-topic links and contextual relevancy is really nothing new. But it's statements like "relevance is the new PR" (emphasis on "new...
There are also quite a few phrase matches that show a general interest in the pope, what he does, where he lives, who the last pope was, and so on. Now, Pope Francis has taken the reigns, and a whole new chapter begins.
Frequently, I’ll use Excel to create all possible ad permutations for DKI – it’s easier to spot the bad matches when seen in the context of the ad. Believe it or not, when I asked long-time PPC pros to share their biggest mistakes, there were more...
Each targeting method can be selected to show on all matches, or only those matches within the other targeting methods. Decide how those should interact (e.g.somebody on your keywords whose behaviour also matches a particular interest should have a...
Just adding NAP (name, address phone number) semantic markup to your local store pages that exactly matches the data provided to the Google+ Local page can make a big difference in the local results. Increasingly, people are finding things, getting...
If you create a new extension, be sure the ID matches the Google merchant login ID. Although Google doesn't publicize exactly how listings are ranked, we do know the algorithm incorporates site speed, site reliability, data feed submission...
The searcher knows what they want to find, and they have real buying intent if they can find something which closely matches their query. Quite often it can be easy to overcomplicate content strategy and keyword research.
A new, second dynamic ad type is called Dynamic Search Ads and this matches up relevant searches with ads generated directly from your website.goals: People are always looking to the future marketing trends.
By finding consumers near the bottom of the marketing funnel, retargeting matches interest with intent and gently nudges customers back into the purchase path. Every year, consumers break out their wallets on Black Friday and Cyber Monday and spend...
This command also returns any suffix matches. By that, I mean the art of doing SEO stripped down, without tons of tools. In a world that is saturated with SEO software solutions, advanced search commands are the man vs.wild of the search world.
Facebook matches the domain of the URL entered in the ad unit to a Page’s Website which can be found or edited under Info. It’s true: Facebook ads just ain’t what they used to be. In case the recent changes have you scratching your head, here you...
Taking this exercise to its fullest should result in a branding or style guide so that anyone in the organization can draft content that matches your vision. At the crest of the pass, there’s a cluster of evergreen bushes decorated by women’s...
