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  1. PPC Optimization & Balancing the Relationship Between Metrics: Top 3 Things to Consider

    It's so easy to think about average position, keywords, match types, bids, etc.that too often brands forget about what the ultimate purpose of running a paid search program is for them. Last month I posted an article that looked at the relationship...

  2. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    Two documents may be considered to be near-duplicates if any one of their fingerprints match. In this alternative, in response to a search query, if two candidate result documents belong to the same cluster and if the two candidate result documents...

  3. 26 Free Must-Have Tools for PPC Success

    Use this easy-to-use tool to quickly create keyword sets in all match types. Carpenters have hammers and saws. Doctors have expensive medical devices like MRI machines and tests. Writers have a computer (or a typewriter, or pen and paper).

  4. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    Google Tag Manager has several "tag types" you can choose from when creating a new tag for your site. It uses a regular expression to match all pages on the site (. Sure, if you're a business with a small and simple website, then slapping a...

  5. Facebook on Graph Search Posts Index: 700 TB of Data & 100+ Ranking Factors

    Facebook sorts and indexes on over 70 different types of data kept in a production SQL database. Document data contains the post data Facebook uses to rank results, while the inverted index is more typical of a traditional search index, in that it...