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  1. Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]

    For example, exact match anchor text links in blogrolls, comment spam, directory links, etc. I thought to myself, was he using comment spam to gain exact match anchor text links? I quickly noticed exact match anchor text for competitive keywords...

  2. Conflicting PPC Trends: What They Mean & How to Fix Them

    Match type tightening: As we migrate critical keywords from loose match types (broad match) toward more focused exact match, you may find that competition is fiercer. New match types: New keywords with loose match types may have been launched, or...