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  1. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    If you utilize loose match types like broad match or broad match modified, you should drill down the exact match variations that are truly driving the most valuable traffic. As you discover keywords that are high-value or high-potential, you need...

  2. PPC Optimization & Balancing the Relationship Between Metrics: Top 3 Things to Consider

    It's so easy to think about average position, keywords, match types, bids, etc.that too often brands forget about what the ultimate purpose of running a paid search program is for them. Last month I posted an article that looked at the relationship...

  3. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    Two documents may be considered to be near-duplicates if any one of their fingerprints match. In this alternative, in response to a search query, if two candidate result documents belong to the same cluster and if the two candidate result documents...

  4. 26 Free Must-Have Tools for PPC Success

    Use this easy-to-use tool to quickly create keyword sets in all match types. Carpenters have hammers and saws. Doctors have expensive medical devices like MRI machines and tests. Writers have a computer (or a typewriter, or pen and paper).

  5. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    Google Tag Manager has several "tag types" you can choose from when creating a new tag for your site. It uses a regular expression to match all pages on the site (. Sure, if you're a business with a small and simple website, then slapping a...