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Match Types

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  1. Linkable Asset Strategy: How to Pick & Prioritize Assets

    Then, add your fleshed out topic ideas into a separate column paired with your keywords and your asset types, like this: And partnering keyword ideas with potential asset types spawns a lot of ideas. A single, relevant, traffic-driving, mid-tail...

  2. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    There are three types of negative keyword match types: Keywords and match types has become more complicated over the years, yet its mastery is also critical to PPC advertising success. Ranging from broad to narrow, there are several different match...

  3. Ecommerce Title Tags: Top 5 Ways to Increase Clicks

    Keyword Placement - Exact Match, Listed First If the brand is in the domain, this is already going to be a known match for the query. By writing out key terms as exact match “emerald dresses” vs.casual emerald cotton dresses” in the title tag, the...

  4. 22 Facebook PR Secrets Every Community Manager Should Know

    Today’s community manager can double as a magazine editor by day and DJ by night, spinning content to match the mood, audience, and atmosphere of the daily Facebook newsfeed. Avoid unnecessary types of words: Write simply.

  5. Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]

    For example, exact match anchor text links in blogrolls, comment spam, directory links, etc. I thought to myself, was he using comment spam to gain exact match anchor text links? I quickly noticed exact match anchor text for competitive keywords...

  6. Conflicting PPC Trends: What They Mean & How to Fix Them

    Match type tightening: As we migrate critical keywords from loose match types (broad match) toward more focused exact match, you may find that competition is fiercer. New match types: New keywords with loose match types may have been launched, or...