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  1. Linkable Asset Strategy: How to Pick & Prioritize Assets

    So overlap happens, just be sure to vary your approach and the concept somewhat, depending on the type of asset you map it to so each asset is unique. When it comes to linking audience and appeal, it's often driven by the type of asset you produce.

  2. How to Check the Status of Google Penguin Link Removals Using Screaming Frog or Deep Crawl

    Wouldn't it be great if there was some type of automated way to check the spammy inbound links you are trying to remove? That's where any urls will show up that match our custom filter. With the release of the much-anticipated algorithm update...

  3. Google Analytics Language Report: What You Can Learn About Your Visitors

    To gauge the bounce rate highs and lows for the languages that send the most traffic, it's best to sort by bounce rate and then click the Sort Type option and select Weighted. If we were to do this for English we need to use a regular expression to...

  4. 22 Facebook PR Secrets Every Community Manager Should Know

    Weintraub and Litwinka’s spin on Facebook content calls for 50/30/20 rule.percent news: Include a custom blend of third party, non-competitive content from sites such as AllTop.com and Buzzfeed.com industry percent personality: Highlight a sparkle...