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  1. Delving Into the Auction Insights Report

    They do not need the same keyword, match type, or settings. The Auction Insights report is a super useful report in AdWords. It allows us to benchmark ourselves in the auctions we have chosen to enter compared to others in that auction.

  2. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Always think about your users, where you are sending them, and what type of experience they will have. They match the content so well in design, color, etc.that it’s hard to tell they are ads. If users are showing low engagement, and yielding low...

  3. Drive Your Clicks In-Store With Local Inventory Ads

    This new ad type is the perfect way to reach users while they are moving from online search to an offline purchase. With this in mind, the performance won’t match that of shopping campaigns and so it can be difficult to assign budget and time into...