High access by a certain type of device, or high conversions from a specific device, would justify content specifically for that device. Finding the right match is already complicated, and adding in the source device sheds some light on visitors...
The first type creates "new" content that is tailored for YouTube's audience and platform (e.g. The second type "repurposes" content that was originally produced for television or a partner's owned and operated site (e.g.
Content Type: (blog post) (white paper) (infographic) Content Type: (blog post) (white paper) (infographic) Users are less likely to share your content if their preview shows something that doesn't match their understanding of the article.
An attendee asked about his keyword match type strategy for a new account. Geddes noted the approach will vary, however, a good place to start is a combination of match and broad match modified. Several pay-per-click marketing leaders gathered in...
We hear this type of talk often in our line of work. Note: Always isolate keyword variance by using single keyword exact match; isolate ad position variance by keeping the bid constant; and make sure ads rotate evenly.
It is also the point where the keyword should be included in the full content marketing strategy and further planning done on the type of content prospects require at this particular stage in the buying cycle.
Yes, there may be some shockingly interesting facts on nursing home neglect or need-to-knows, but does the content type match the demographic and the marketplace? They understand the importance of good content but do not know what type of content...
Cons: Supported only on Google Play so if the app runs on other platforms, you need to implement a different type of tracking on the others. Fingerprinting technologies anonymously match a combination of attributes to a device to arrive at a high...
Even keyword usage differs greatly on the same device type. Let’s find the keywords with the highest local exact match volume and prioritize based on that. But something is seriously amiss abroad. Those optimizations you sent to the UK team still...
Making sure you understand the match type distribution in your account is important. One shortcut that sub-par agencies will often take is creating an entire account in broad match. Too Much Broad Match
Be mindful of your match types here though as selecting the wrong type for your goal URL needs whether exact, head or regular expression can cause goal tracking to be inaccurate or broken all together.
Bing Ads Share of Voice data is provided on the keyword + match type level data (and located in ‘Reports’ tab. There are always a number of considerations for bidding strategies especially when you move to the long tail: diminishing incremental...
It's important to remember that most industries have some type of seasonal trending that needs to be considered when comparing date ranges. If you're looking at trends it's important to remember to select date ranges that match up the days of the...
Match type tightening: As we migrate critical keywords from loose match types (broad match) toward more focused exact match, you may find that competition is fiercer. There are countless iterations of this type of performance deviation.
It’s easy to type $30 when you really meant $0.30 – or vice versa – and the results can be disastrous in a short period of time. I meant to type 11 cents, but I typed 11 dollars. Someone I worked with once put a popular head term on broad match...
To understand what Google sees, you can type cache:http://www.example.com/thisisyourcategoryurl in Google and then select “Text-Only Version. A title tag which includes the category name (or related primary keyword “vampire books”), listed first as...
This title comes in at a healthy 41 characters, doesn't imply the site only serves a specific area or type of real estate, and in the context of all the other titles in the organic results for the phrase "new york real estate", it's one of the few...
The name Zavers also seems to draw inspiration from Google's free ebook, called the Zero Moment of Truth, which argues that there is a new type of online consumer behavior which manufacturers and retalilers need to understand.
In-content is still the best type of links, but the key is when you’re doing guest author links, post-Penguin and Panda and all those updates, it’s not necessarily about, “Hey, here’s bio links. NP: Yeah, a lot of time, pre-Penguin, a lot of people...
Doing traditional keyword search volume type discovery is still necessary, but search marketers must now also understand a user’s intent around a particular keyword or query. Let’s go back to our topic categories, and think about what type of media...
