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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Auto-Play Video Ads (or Audio Ads) They match the content so well in design, color, etc.that it’s hard to tell they are ads. User engagement is critically important. If users are showing low engagement, and yielding low dwell time, then that’s a...

  2. 26 Free Must-Have Tools for PPC Success

    Use it to create audiences, play around with targeting, and create an image bank for your campaigns. Use this easy-to-use tool to quickly create keyword sets in all match types. Doctors have expensive medical devices like MRI machines and tests.

  3. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    See the story by Lucia Moses in Adweek, "Video hungry newspapers let outsider play editor" . We always sought to match the best content to the best publishers, and in doing so, we created a premium offering for advertisers: one that allowed them to...

  4. Christening a New Marketing Holiday for B2B PPC: Golden Opportunity Month

    Just play along. Services like Aqcuisio's bid and budget management algorithms can aid in this process of ramping spend to match seasonality while controlling CPA and ROI. The holiday shopping season is the event of the year and about the only...

  5. Matt Cutts: Larger Websites Don't Automatically Rank Higher on Google

    So once again, while having a large site is great, those inbound links are still going to play a key role in rankings, much more so than a larger website. If that is the case we might be willing to crawl a little bit deeper into the website and if...

  6. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Google Play and Google Analytics Integration GA will integrate the full conversion path of campaigns, including Campaign clicks, Play Store views, Installs, New Users,and Installs resulting from Google Search (including Google Organic) through an...