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  1. SEO Is No One-Trick Pony

    Once you have developed a list of targeted keywords, you must determine how these keywords match up with content that you current have on your website (or other properties – see Social Media Marketing) and what content you may need to develop...

  2. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    We always sought to match the best content to the best publishers, and in doing so, we created a premium offering for advertisers: one that allowed them to buy video at scale across the best news websites in the country with a single insertion order.

  3. Yelp: Court Ruling on Anonymous Customer Reviews 'Could Have a Chilling Effect on Free Speech'

    A U.S.court has ordered local business review website Yelp to reveal the names of seven of its anonymous reviewers. In its complaint, Hadeed alleged that it tried to match the negative reviews with its customer database but could find no record...

  4. A New Direction for SEO in 2014: The Secure Search Manifesto

    This new manifesto allows you to actually match your SEO and content marketing strategies to measurable business outcomes. The integration of search, social, mobile, global, and local, and the growth and adoption of mobile, changed the way content...

  5. Are You Wasting 25% Of Your PPC Budget? New Study Says You Might Be

    Still, one in four small business advertisers rely exclusively on broad match keywords, while one in five don't use a single negative keyword. WordStream noted this is arguably more important for small, local businesses, whose customers may be...

  6. 3 Ways Ecommerce Websites Can Grow or Maintain Organic Search Traffic

    For example, it’s likely that a popular head term like "digital cameras" will have quite a few paid ads, PLAs and local results for nearby stores that carry cameras. However, a long-tail query for more specific camera accessories – like tripods for...

  7. New Data Mining Tool Will Let You Make Your Own Private Search Engine

    With the help of local librarians and developers, Dr. Pick your vertical - news, sports, etc or use something more meaningful like the local music scene, internal departmental resources and Minerazzi helps you search and index documents on that topic.