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  1. Search Engine Optimization Companies: Break Google's Rules to Get Top Rankings?

    But another company has seemingly held the top position for this keyword phrase for many, many months now: I hold out hopes that, one day, my website might actually earn a top position for this keyword phrase.

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    You can analyze how many PPC advertisers, which keywords they are using, which ads have been shown, how many SEO competitors, and any social mentions for this keyword. This information is primarily on paid advertising, but on the SEO / content...

  3. Improve PPC Performance Now: How to Take Advantage of Seasonality

    The search query/keyword. The ad and landing page copy was a direct match. PPC professionals love to talk about seasonality. Whether it's ecommerce growing during the year-end holiday season or lead gen taking a nose-dive during the same season...

  4. 26 Free Must-Have Tools for PPC Success

    Use this easy-to-use tool to quickly create keyword sets in all match types. Google Suggest is a fun and enlightening way to do keyword research. I love this Excel plugin for keyword research. Use Uber Suggest for keyword research.

  5. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    Pro tip: Place the landing page URL into a keyword density analyzer for additional insights. This report displays landing page URLs along with the page titles providing a general keyword theme for searches driving traffic to a given page.

  6. The Evolution of Artificial Intelligence in Search: An SEO Opportunity

    That would help the search engine identify your page's content with that particular keyword. In the early days, these were basically exact-match searches. In the past, SEO copywriting involved embedding the words that users utilize in the search...