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  1. SEO Is No One-Trick Pony

    And, in a perfect world, there is a PPC budget that can be established/maintained for keyword research purposes. Once you have developed a list of targeted keywords, you must determine how these keywords match up with content that you current have...

  2. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    In fact, he said, you might not even see a keyword in a Title tag today, yet the page is still being served for a query. In this session at BrightEdge’s Share 14 event, brands like Groupon, Red Door Interactive, and Global Strategies discussed how...

  3. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    Many accounts I review suffer from lazy keyword strategies. Once you have a process down for regularly expanding your keyword list, then you need to designate a testing plan. This process should be ongoing so that you continuously expand your...

  4. Forget Big Content – Small Content Is Critical to Search Success

    List these out and order them by relevance or even throw them into a keyword volume tool like Google's own Planner and create a priority list based on traffic opportunity. And when looking specifically at how to ensure those ideas match the...