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  1. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    Many accounts I review suffer from lazy keyword strategies. Once you have a process down for regularly expanding your keyword list, then you need to designate a testing plan. This process should be ongoing so that you continuously expand your...

  2. Forget Big Content – Small Content Is Critical to Search Success

    List these out and order them by relevance or even throw them into a keyword volume tool like Google's own Planner and create a priority list based on traffic opportunity. And when looking specifically at how to ensure those ideas match the...

  3. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    Keyword Hoarding – Should Your Website Be Ranking For That Many Keywords? Review the keywords and keyword categories driving traffic to pages now that Panda 4.0 has rolled out. So you had essentially one page ranking for thousands of keywords, when...

  4. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    Note the word "keyword shingles" comes from the Rabin fingerprinting scheme "Rabin fingerprints, which results in a sequence of (n−k+1) fingerprints, called 'shingles'. Two documents may be considered to be near-duplicates if any one of their...

  5. Search Engine Optimization Companies: Break Google's Rules to Get Top Rankings?

    But another company has seemingly held the top position for this keyword phrase for many, many months now: MainStreetHost.com. I hold out hopes that, one day, my website might actually earn a top position for this keyword phrase.

  6. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    You can analyze how many PPC advertisers, which keywords they are using, which ads have been shown, how many SEO competitors, and any social mentions for this keyword. This information is primarily on paid advertising, but on the SEO / content...