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  1. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    But Google denied Penguin (or some other spam effort) was rolling out. Others saw this too, and several of us thought it could be the start of a Penguin update (or some type of major update). Google is going to want to match users with content that...

  2. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    Many site owners think there is such a thing as a Panda or Penguin penalty. Penguin, Panda, Penalties So what are Penguin and Panda? Though they feel like penalties and are often referred to as such, Penguin and Panda are algorithm changes and the...

  3. A New Direction for SEO in 2014: The Secure Search Manifesto

    Panda and Penguin gave clear signals on the shift to content and relevancy and the removal of "black hat" strategies. Google's Hummingbird update "rubber stamped" the essential need to focus on quality content marketing and, in conjunction, secure...

  4. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    In the context of Google Knowledge Graph, the semantic web, Hummingbird, Penguin, Panda, and performance of the website as a business asset, Google Analytics may have little value to those who aren't reliant upon paid traffic as a primary source...