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  1. The Art of Winning on AdWords - Lessons from Moneyball

    Select the campaign you want to clone from the list, and right-click (or control- or command-click) and choose “Copy” from the contextual menu. Broad match keyword, on the other hand, represent a wide variety of searches, most of which will not...

  2. SearchDay | Keywords and Site Architecture

    They will rebrand under the Advertise.com name, which will serve a larger online advertising solution including PPC, contextual advertising, and display ads. I ran a query report and found that the following keywords had triggered and ad and a...

  3. Yahoo's Search Ad Share Drops 40% in UK for Q4 2008

    These numbers were released by Efficient Frontier and include contextual advertising. Making things worse is that UK search ad spend actually increased by 11% during the fourth quarter. Yahoo's dismal performance may be one reason they decided to...

  4. SearchDay | Interpreting Keyword Reports

    Yahoo Updates Contextual Advertising Solution Posted by Nathania Johnson Oct 13, 2008 Yahoo has updated its contextual advertising solution, Content Match. â””s improved Content Match Oct 10, 2008 All, Weâ””ve made some recent improvements to our...

  5. The Big Picture - Well-Rounded SEM for SMBs, Part 1

    Make Your Ads Better – Three Powerful Techniques by Andrew GoodmanNon-Text Contextual Ads: Quality Score and Bidding Strategy by David Szetela 4 Ways Google AdWords can Increase Small Business Profits by yours truly