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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Visibility for keywords searched and content sites that your target market is using. This information is primarily on paid advertising, but on the SEO / content marketing side of keyword competitive spying, the example below shows the keyword "Web...

  2. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    How the content is consumed: Unique visitors, page views generated, and which content held visitors attention more/less. Content Efficiency Analysis Report The Analytics Swiss Army Knife: How to Mix and Match Tools to Hone in on Consumer Intent

  3. Running In Real Time: Twitter on Bringing Campaigns to Life at SES London 2014

    This makes Twitter content a platform for live content discovery, which is effective not only for relaying news, but also for brands to get out their messages. Much the same way sports teams purchase "champions" hats before a big match, so they can...

  4. The Evolution of Artificial Intelligence in Search: An SEO Opportunity

    In the past, SEO copywriting involved embedding the words that users utilize in the search engine into a page's content. So, for instance, someone searching for good pizza restaurants in the vicinity of Qualcomm Stadium in San Diego might search...

  5. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    We always sought to match the best content to the best publishers, and in doing so, we created a premium offering for advertisers: one that allowed them to buy video at scale across the best news websites in the country with a single insertion order.

  6. 7 Content Marketing Tips to Recover From Google Penguin

    I mean that if they don't like your content ideas, or the content itself, just keep trying. Choose a content idea that is either more comprehensive or more unique than any other take on the subject. So, how can you approach content marketing as an...

  7. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    For example, you could set the ABR threshold to 15 seconds, 30 seconds, 1 minute, or whatever fits your specific content. By the way, you would be surprised at how much your bounce rate percentages can drop for specific pieces of content when...

  8. 5 Social Media Advertising Trends to Watch for in 2014

    Now we have Tailored Audiences (remarketing), promoted accounts in timelines, and a true "broad match" for keyword targeting. After they tested the "autoplay" video content organically, it was a natural progression to see this come to video ads.